Website Audit

Know that your site could use some work or that something is off, but struggling to put your finger on exactly what is going on and what you should be doing? Any business that relies on making sales online has struggled with website woes.

Perhaps you’ve asked yourself these questions…

  • Is my site functioning the way it should and are users getting the information they need?
  • Am I making mistakes that are costing me sales (conversions)? Am I leaving money on the table?
  • Are my limited marketing dollars actually being wasted because my site is not doing its job?
  • Do I truly understand all the conversion factors at play?
  • Is my team equipped with what they need (time, expertise etc.) to be making important website decisions?
  • Does my site have all of the proper SEO elements and a solid structure in place? Can I actually compete in search rankings with the keywords I am using and the site set up I have?

Your website is your single most important digital marketing and sales tool. If it’s not converting visitors, the results for your business can be disastrous. Could your site use a set of fresh eyes to help find problems you are overlooking?

Stop banging your head against the wall trying to figure out where and why visitors are dropping out of the process. Let a Site Audit from eBridge shed light on exactly where your website is falling short and give you a clear plan of attack for remedying the situation. We can help determine your strengths and weaknesses and give you recommendations on how to bring it all up to speed.

We will be answering questions like…

  • What kind of content are visitors looking for when they land on your site?
  • How simple is it for them to find the information they are looking for?
  • Is it easy for visitors to miss the more pertinent aspects of your offerings?
  • Do visitors get lost in your website?
  • Do you force visitors to leave pages unnecessarily or force them to click too many times?
  • Where are you confusing customers?
  • Do your graphics help or hinder what you’re trying to do?
  • Where are users dropping out of the order process?
  • Where are you placing unnecessary roadblocks?

We will pick through your website with a fine tooth comb, mine your website analytics for key stats and correlate our findings with the user experience and how it can be improved. You’ll be armed with a full report that looks at all aspects of the customer experience, and includes specific action steps to improve your site’s usability and conversion rates.

Some of the specific aspects of user experience we will look at include:

  • Navigational structure
  • Calls to action
  • Graphical and design elements
  • Clarity of messaging
  • Linking elements
  • Efficacy of offerings
  • Usability and layout
  • The sales and checkout process

Please note that our site audit services do not include SEO, design or copywriting elements. However, our in-house team of experts can help tackle these as well. Visit our search engine marketing, web design and copywriting pages to learn more, or just let us know you would like to add an additional digital marketing service to your site audit. 

Our Process

At eBridge, we understand that a good website is one of the most important elements of your business success.  From usability and customer interaction, to SEO and beyond, our website review services can help work out the quirks to ensure your site is speaking to visitors the way you want it to, and is giving you the best chance to convert visitors into customers. Here’s the process you can expect from a website review:

Step 1 – Understanding your needs

Whether you want help improving conversions, or would like to review your website from an SEO perspective, initially we get clear on what you need, and then determine which type of site review will best fit your requirements.

Step 2 – Analysis begins

Once we have a clear understanding of your business and the challenges you are having with your website, we begin our analysis. We uncover the issues hindering your success and the adjustments that will help your website perform better, be it completed forms, more time spent on your site, increased conversions, more interaction etc.

Step 3 – Reporting

After we analyze your site, we then put our feedback into a detailed report listing the specific changes we recommend. These reports are full of screenshots, direction and high level guidance that will make a huge impact on your website’s performance. The report will give you a clear action plan for how you can improve your site moving forward.

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Ready to get your site working for you and your goals?

“Patient and Super To Work With”

“Being in the business-to-business market for customer acquisition isn’t easy and can be expensive. eBridge Marketing Solutions has helped our company find new advertising vehicles to test – vehicles we might not have found or had the time to look for at a cost effective price. They constantly bring new ideas to the table. Unlike a typical broker, they actually get involved in our business and our needs and find matches for that. On top of all of this, they’re patient and super to work with!”

Janine Popick, CEO
VerticalResponse | www.verticalresponse.com