Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target audience, generating quality traffic and quality leads.
Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.
Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:
How do you implement a successful inbound marketing strategy? With an integrated marketing automation solution.
Marketing automation software provides you with a streamlined approach to capturing the leads you have generated through your inbound marketing activities, enables you to nurture them through the buyers’ journey and converts them to paying customers.
As inbound marketing is about drawing the right people in, marketing automation is about building relationships and closing sales.
eBridge Marketing Solutions is proud to be a HubSpot Marketing Agency Partner. Not only do we provide our clients with this powerful software, but we will work together with you to deliver a comprehensive solution which includes the HubSpot platform, an implementation strategy customized specifically to your business goals, guidance on best practices and campaign development, if that is something you require.
We are passionate about marketing and know how a joint inbound marketing and marketing automation strategy can drive your business success. That’s why we are also happy to work with you to implement other leading marketing automation software solutions like Oracle Eloqua and Marketo.
If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.
“I have been working with Hartland Ross through eBridge Marketing for the past 5 years. Hartland and his team offer a professional approach to online and offline marketing and have proven to be a valuable source of ideas and contacts with respect to promoting businesses. I highly recommend Hartland and his team to anyone looking for competent assistance in their marketing efforts.”
Garddog Enterprises LLC