Most businesses understand that social media is part of any well-rounded digital marketing plan. However, having a social presence is one thing. Benefitting from it and leveraging its full potential is quite another.
Perhaps these challenges resonate with you…
Increased competition: When social media burst onto the marketing scene, it made a big splash and early adopters enjoyed plenty of gains. Now, with everyone jumping on the social bandwagon, it feels nearly impossible to get any attention amidst the clutter.
So much choice: First off, there is a plethora of channels to choose from. You know you can’t be everywhere, especially when resources are tight. On top of that, it seems like there is an infinite number of different applications and services for management, automation and measurement. You feel lost trying to decide exactly where you should be and which tools you should use to maximize your efforts.
The strategy conundrum: Executing on social media can be a confusing process. Best practices change. Advice you read online can differ widely and is never tailored to your specific situation or industry. You may miss an important update that could offer your business some great new opportunities. Social media requires dedicated expertise and you just don’t have the resources or time to keep on top of the ever-changing social landscape.
You know that you need to be social, but if your organization lacks the resources to give it the priority and the commitment it requires, it can seem like you are going nowhere fast. Our array of flexible services can help you address the social media challenges your organization is up against.
Before starting any social media project, we will first consult with you on the important areas we need to understand your business and deliver tailored social media services, including:
As we manage your accounts, we collaborate closely with you to make the most of your social presence. We keep on top of the latest at your business (promotions, blog posts, press releases, special events etc.), ensuring that we get your message across on all relevant profiles specific to the community we’re reaching. We also keep our ears to the ground for important developments and trends that we can leverage for content and activity. Algorithm updates? New profile designs? We’ll keep you posted.
Included with engagement programs and monthly maintenance packages is a regular report that keeps tabs on important metrics and keeps you updated on what’s working, what’s not and what’s new that could affect your business. We are constantly looking for ways we can tweak strategy to improve results. Detailed reporting allows us to make informed decisions to do just that.
Want to learn a little more about how we tackle social media at eBridge? Click here to download our social media case study.
Social media has so much to offer. Don’t miss the opportunity to get your message through to engaged fans, boost your website traffic and support your search marketing efforts. And don’t let a lack of internal resources or in-house expertise stand in the way of your social success.
We needed expertise in a few areas to help us deploy a special project and decided to work with eBridge to supplement our own marketing team. They had resources with the skill sets that we needed and enabled us to execute the campaign without bringing on full time headcount, assisting us with online display, Google AdWords and retargeting. eBridge not only delivers results and metrics, but they back these up with easy-to-read reports with charts, explanations and recommendations. This allows us to quickly assimilate the data and make decisions. They’re genuine, professional, and a pleasure to work with.
Elisabeth Kurek, Marketing Director