Marketing analytics encompasses the technologies and processes that help marketers and business owners gauge the success or failure of their marketing initiatives. This is obtained by measuring the performance of various marketing metrics. In simpler terms, marketing analytics is a small piece of code on your website that anonymously tracks the demographics of site visitors and the actions they perform on your site.
You can view the reports on the data captured through a portal available on your website. Google Analytics is one of the most popular marketing analytics tools in the market today. It comes equipped with a default set-up that is powerful, and also is customizable for those organizations with specific KPIs to track.
Google Analytics is a free tool that helps you analyze your online business data in one place and make smarter decisions.
How can we help you?
Not sure how to set up Google Analytics? We can assist you with your account set-up along with Google Analytics implementation, where we implement the tracking code on your website. Our team also integrates your Google Analytics with Google Search Console and Google Ads.
We set-up custom conversion tracking, to help you keep a tab on the number of visitors who filled out your forms, completed purchases, or contacted your sales team. Additionally, we can assist your business with advanced implementation such as cross-domain and subdomain tracking.
The vast swaths of data obtained can make your Google Analytics dashboard look overwhelming when you’re not familiar with it. We are here to help you make sense of this data by finding the golden nuggets from within the most important reports.
We also assist you in setting up Google Data Studio reports, to pull key data out of Google Analytics and other platforms, in a dynamic reporting environment with the key graphs, tables, and figures that you need to know.
Do you need help making sense of your business data? Please reach out to us.
“The eBridge team helps our in-house marketing department with researching potential sites to run advertising campaigns on while also helping maintain existing spends. Over the last few years eBridge has helped us expand the reach of our brand and marketing efforts from higher funnel to lower funnel spends. Working with eBridge helps us to save time – we don’t have to manage the publishers directly. We are also impressed with the personal, one on one service we receive.”