Having the right technology means little without the right channel marketing program in place to successfully drive sales through your partner community.
Many B2B technology companies leave the business of marketing their solution in the hands of their resellers / channel partners. But have you considered…
By developing a solid go-to-market plan for your existing partners and a streamlined onboarding process for new partners, you can help to boost your sales and your profit margin, while also increasing efficiencies. Create a marketing program for your specific needs and then leverage it again and again to coach and support your partners, helping them further monetize their customer base.
If you are a B2B IT services company looking for channel partners, this program is a perfect fit for you. You will take your partner relationships to the next level, creating a win-win scenario for your company, your partners and their clients.
Your customized program will include some or all of the following to secure reseller partners:
You can also provide your channel partners with support materials which they can customize to increase sales to existing clients and drive sales to new customers. This will include:
At eBridge, we’ve been working with B2B IT services companies just like yours since 2001. We’ve seen countless clients in the hosting and IT services space struggle with their partnership programs. Leverage our industry expertise to help your business create a channel program that offers your partners the tools they need to succeed.
“I am a small business owner and my business depends mostly on internet inquiries and sales. My placement on the major search engines is very critical to my success. Earlier this year, my ISP had a failure and my site went down a number of times, because of this, the top search engine took me from page 2 , all the way to page 26 and they did not even acknowledge my home page, only my secondary pages and no back links. I sought help and was referred to e B ridge marketing Solutions by a business associate. eBridge was professional and had a wonderful grasp of my situation. They went to work right away and within about 10 days they had my web site up in the page 7 range and on page 4 within a few days after that. They truly understood the importance of this to my business success and reacted accordingly. I would highly recommend them to any business that is looking for search engine optimization or just some general professional advice on how to enhance their existing web site.”
Butch Carlton
Labradoodle | www.labradoodle.biz
