Content Creation

Content Creation Services Specialized for IT Service Providers

So many IT companies get content creation wrong… They don’t give it the priority it needs, they cut corners where it matters most, and they don’t use professional writers or creatives.

You know your job. You know IT – probably more about it than we ever will. But you probably don’t know:

  • How to communicate what your business offers in a way that informs while remaining interesting and not going over a potential customer’s head
  • How to really finesse words, and use them to influence people’s decisions
  • How to ‘stay out of the weeds’ and keep focused on the needs of the reader

Worse, you simply don’t have the time it would take to develop these skills.

This is why content creation gets put on the backburner. This is why your blog is a ghost town. This is why no one is even sure which social media platforms you’re on, let alone when you last logged in.

This is why you need eBridge.

Our content team has spent years developing their ability to engage with readers, viewers and listeners. They know how to communicate clearly and succinctly, and with the kind of personality that engages your target market – all while remaining search engine friendly.

With professional copywriting from eBridge, you’ll get the content your business needs to thrive.

Our copywriting services include:

  • Web Copy

The actual text content of your site is probably more important than the design, graphics and arguably even its core functionality. Good web copy is engaging, easy to scan and sticks to your core message like glue. It is SEO-friendly, but also user-friendly. With eBridge, that’s exactly what you’ll get.

  • Blogs

Our team of writers understands the intricacies of digital marketing and how SEO-optimized blog posts not only engage readers, but also drive organic traffic to your website. With a deep understanding of your brand’s voice and industry, we create blog content that resonates with your target audience, establishing you as an authority in your sector. Each blog post is tailored to meet your specific goals, helping you achieve digital marketing success.

  • Case Studies

A concrete understanding of how a service or implementation can help can be a huge aid to the decision-making process. Testimonials are often too brief, but a case study conveys both concrete detail and a client success story at the same time. Our team can do everything, from the research and interviews to pulling it all together into a noteworthy piece that underlines your strengths.

  • White Papers

Especially in technical fields, consumers don’t respond well to the ‘hard sell.. A white paper lets you demonstrate your expertise while also providing potential customers and clients information that is actually useful for them, putting your company in a positive light. The eBridge content writing team can cover all the elements you need for a successful white paper that sells… subtly.

  • Press Releases

A well-written press release can get you seen on a national and international scale. But writing one is a fairly esoteric skill. Press releases must scan in just seconds. However, they must contain all the elements of your message. Let us craft your next press release and distribute it to your database of industry contacts, as well as to the wire service.

In addition, we can provide:

  • Articles and longerSM posts
  • Email newsletters
  • Creation of brochures and other promotional material
  • Interviews and interview write-ups
  • E-books, downloadables and other digital materials
  • Online profiles and directory entries
  • Social media profiles, posting and other content
  • Editing and revision of existing content

Our Process

The first step is always an in-depth consultation about your organization, your needs, and the particular piece we are to create for you. This includes discussions of:

  • Your target audience and how they are best reached
  • Your main competitors and how they communicate
  • Your marketing goals for this piece, and how it fits into your overall strategy
  • The tone or style you prefer – casual and friendly, polished and professional, etc.
  • Keywords and other search marketing features for the piece

We can also coordinate with your designers or other key team members at this stage.

Then we start writing. We’ll send you a draft for your approval or feedback for editing. We often get it done in just one or two rounds of edits, but the important thing is that you are satisfied.

Industries Served

eBridge specializes in producing highly effective content for MSPs, web hosting companies, IaaS, data centers, ISVs, and VARs. Check out our Work page, and examples of content marketing we’ve done.

CTA Example

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