Hosting, Infrastructure, and Data Center Providers

The web hosting, IaaS, and data center industries face unique challenges when it comes to online marketing. You are most likely familiar with some (if not all) of the below…

  • Fierce competition. Everywhere you turn, there is a new competing firm. Customers have more choice than ever when it comes to where they will host their sites, locate their servers, build their apps, and set up their online business presence.
  • It’s hard to stand out. You know that you must differentiate yourself from everyone else, but you’re struggling to see how to make your offerings and your business distinctive.
  • In-house resources. Perhaps you do not have a large marketing department, or any marketing department at all. You might, as a result, lack consistency in your promotion efforts or be operating without a clear plan or direction.

Online marketing strategies

Digital marketing can help to support your efforts in creating and maintaining a loyal customer base.

Your home online

Customers look to you for their technology and online business needs. As such, they expect you to be experts in all things web. What do you think an outdated, poorly designed website tells them? Your website speaks volumes about your technical expertise and ensuring a properly designed site with strong usability is one of the most important ways you can encourage and support online conversions. You might need a completely new website design or a website audit to bring your website up to speed.

Reporting and tracking

You need to learn from your website. Keeping careful track and gaining a deep understanding of what is happening is your best bet for making improvements. Many businesses leverage Google Analytics to collect valuable data.

Visibility in search results

Search engine marketing can be unwieldy, especially in competitive industries like hosting, IaaS, and data centers. But you know potential customers are searching online regardless. You must discover how you can best achieve search visibility and capitalize on any opportunities present.

Getting social

Your customers are on social media and they expect to find you there. Keeping active profiles and maintaining an engaging, interactive presence works to build your credibility in the eyes of your customer base. Web hosts too need to be conscious of customer service on social sites.

Online media buys and lead generation

Most web hosts, IaaS providers, and data centers are looking for leads and sales. Online media campaigns and demand generation help to support these goals and we offer an array of formats and options for getting your message in front of your target audience. Talk to us to discuss tactics such as outbound lead generation, directories, display ads, podcasts, article sponsorships, forum posts, partnership integrations and more.

The role of content

Content is king as they say and communications are at the core of your brand. We see many businesses make the mistake of being too technical or dry in their copy and content. Determining an appropriate voice and persona, that appeals to different types of decision makers, is key.

Given how competitive the landscape is, the above tactics work together in tandem to create a well-rounded, effective marketing plan. Marketing is dynamic, and we are always on the lookout for new channels and strategies. We also know that each and every client is unique. When you work with eBridge, we will evaluate your particular situation and provide custom recommendations for your organization in particular.

We know your business

eBridge Marketing Solutions has worked with hundreds of web hosting companies, IaaS providers, data centers, and ISVs serving the industry since 2001. We understand the market, the competitors and your lingo. Let our team provide you with business growth, marketing strategy and industry grounded advice to take your business to the next level. Work with someone that speaks your language.