Digital Marketing Strategy

When we talk to IT service businesses about marketing, the first things they often bring up are the tactics: PPC campaigns, SEO, social media, content creation, and website development. Because many companies are looking for an immediate result, tactical and easily executable activities are usually top of mind. And hey, maybe you already know exactly what you’re looking to get done, in which case we’re here to help execute tactically.

But sometimes, whether you are the CMO of a large enterprise or the founder of a smaller IT services firm, it pays to take a step back and look at the big picture:

• What is your overarching marketing strategy?
• What is your brand’s competitive advantage and is your marketing highlighting it?
• What are your competitors doing better than you?
• Do you sufficiently understand the decision makers in your target market?
• Does you content speak to the various personas at the different stages of the buyer’s journey?

Strategic Partnerships Build Results

Surely you’ve thought about these sort of questions but perhaps you’ve never formally had them answered in a marketing plan before. Or maybe you had clearer answers 18-24 months ago, but are needing an outside perspective to get up-to-date in this fast moving marketplace. Marketing strategy is at the core of everything we do at eBridge. Because your brand can be well-developed, your website can include impeccable SEO, and you can have all the trendiest marketing tools, but if you lack an overall marketing strategy to tie the pieces together, then inevitably you’ll struggle meeting your business goals. Do you want to…

• Close more customers?
• Increase MRR with current customers?
• Roll out new products or services?
• Increase your market share?
• Better position your brand?
• Increase customer retention?
• Decrease your CAC/CPS and CPL costs?

One Size Doesn’t Fit All

At eBridge, we take pride in building lasting relationships with our clients. We get to know your business and your overarching goals. Unlike many other marketing agencies, we don’t believe in a one-size-fits-all marketing strategy. Although we specialize in working closely with IT service providers including industry-leading web hosters, MSPs, VARs, ISVs, data center providers and others, each and every client is unique. You have different business goals, marketing objectives, and sales requirements so your marketing strategy should be custom built for you.

Contact us and get your marketing mix working in sync.

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