When we talk to IT service businesses about marketing, the first things they often bring up are the tactics: PPC campaigns, SEO, social media, content creation, and website development. Because many companies are looking for an immediate result, tactical and easily executable activities are usually top of mind. And hey, maybe you already know exactly what you’re looking to get done, in which case we’re here to help execute tactically.
But sometimes, whether you are the CMO of a large enterprise or the founder of a smaller IT services firm, it pays to take a step back and look at the big picture:
Surely you’ve thought about these sort of questions but perhaps you’ve never formally had them answered in a marketing plan before. Or maybe you had clearer answers 18-24 months ago, but are needing an outside perspective to get up-to-date in this fast moving marketplace. Marketing strategy is at the core of everything we do at eBridge. Because your brand can be well-developed, your website can include impeccable SEO, and you can have all the trendiest marketing tools, but if you lack an overall marketing strategy to tie the pieces together, then inevitably you’ll struggle meeting your business goals. Do you want to…
At eBridge, we take pride in building lasting relationships with our clients. We get to know your business and your overarching goals. Unlike many other marketing agencies, we don’t believe in a one-size-fits-all marketing strategy. Although we specialize in working closely with IT service providers including industry-leading web hosters, MSPs, VARs, ISVs, data center providers and others, each and every client is unique. You have different business goals, marketing objectives, and sales requirements so your marketing strategy should be custom built for you.
Contact us and get your marketing mix working in sync.
“As one of the web hosting industry’s leaders, Superb Internet is very careful when selecting advertising mediums and the people we deal with. We usually do not outsource our advertising except in those rare cases when I come across an organization that displays an extremely high level of knowledge of the hosting industry and brings to us more value than we are able to source ourselves. eBridge Marketing Solutions is one of those rare organizations who fit this requirement, and for this reason, I would highly recommend them to any company seeking such expertise and value.”
Curtis R. Curtis, VP Sales & Marketing
Superb Internet Corp. | www.superb.net