Some marketing truths apply to almost every MSP we’ve ever worked with. Competition is fierce, and your customers have an incredible selection of providers to work with. And, because what different MSPs offer can seem very similar at first glance, it is difficult to ‘stand out’ to potential customers. Finally, few MSPs have the internal expertise they need to create the multifaceted, tactically driven, and results-oriented digital marketing campaigns they need to thrive in this environment.
However, we’ve been doing this long enough to realize that each client truly is unique. One-size-fits-all campaigns are practically doomed from the start because they fail to cater to and celebrate these differences.
That’s why eBridge starts each new client engagement by getting to know you and your needs in detail before formulating a custom-tailored strategy that takes advantage of your business’ strengths and re-enforces its weaknesses. Only once we have established a marketing plan that makes everyone happy do our thoughts turn to execution.
Many MSPs still underestimate the role their website can play in generating leads. Even those leads who are referred to you in other ways are likely to check your website and make sure it all looks credible before they engage with you. Your website can be the most important digital asset your company owns, and eBridge can make sure it lives up to that potential.
It’s not enough to just create amazing website content and engaging blogs. You also need to ensure that your site is communicating that value to Google and other search engines in a way the bots can understand. Good SEO will multiply the effectiveness of a great website many times over and eBridge can make that happen.
A full sales funnel is the true sign of prosperity, and eBridge offers the kind of innovative lead generation options you need to keep your sales team on the phones. We’ll create a lead gen program tailored to both your budget and your business needs.
Most customers won’t beat a path to your door – you have to reach out to where they live, and that means phone and browser-faced advertising. However, a mishandled PPC campaign can cost much more than the business it drums up. Managed service providers come to eBridge to craft and manage their browser and direct advertising campaigns in a way that ensures ROI.