Managed Service Providers (MSP)

Marketing MSPs consists of a unique set of challenges. As a managed service provider, you’re probably familiar with…

  • Fierce competition. Today’s market is highly competitive and customers have ample choice in selecting a managed service provider.
  • Inability to stand out. Most MSPs offer a similar set of services and their main marketing message is superior customer service.
  • Lack of marketing resources. With emphasis on hiring the best technical staff, many MSPs lack a marketing team with requisite skills.
  • Nothing works well. Besides word-of-mouth and referrals, MSPs struggle to find the right set of tactics to generate qualified leads.

Why eBridge for MSP Marketing?

eBridge Marketing Solutions has worked with thousands of MSPs and other technology providers since 2001. With such extensive organizational experience to draw upon, there’s a good chance we have already overcome the types of challenges you’re facing for another one of our clients. We understand the market, your business, your competitors, and your lingo.

MSP Marketing Strategy

eBridge offers a full range of marketing services, including making websites, creating content, and lead generation. However every MSP’s situation is different, and the tactics that might be appropriate in the rural Midwest would not necessarily translate well to Southern California, for instance. There’s no one-size-fits-all approach that works. So eBridge starts each new client engagement by taking stock of where you’re at and formulating a strategic plan tailored to your business’ strengths and weaknesses.

Marketing Tactics for Managed Service Providers

Once we have made our recommendations and reached a consensus with you, eBridge’s team is adept at executing the plan precisely. Here are a few of the services we’re known for providing to MSPs:

Content Creation

If you’ve worked with other outside content creators, you’ve likely experienced a cascade of revisions, leaving you wondering why you didn’t just write or design the piece yourself. Our creative team is made up of skilled wordsmiths and visual artists who are experienced in IT and understand the variety of decisions makers that need to be accounted for.

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Website Design & Development

Many MSPs underestimate the role their website plays in generating leads. Even those leads who are referred to you are likely to pull up your website to vet your organization and make sure you look credible. Your website is the most important digital asset your company owns, and it’s critical that it’s working on your business’ behalf.

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Search Engine Optimization

At the intersection of content creation and website design is SEO. It’s not enough to just create content rich web pages and engaging blogs for your website, you need to ensure your site is communicating effectively to Google foremost, but also Bing, DuckDuckGo, Yahoo, and Baidu. This is a skillful undertaking in an industry as competitive as managed services.

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Lead Generation

eBridge offers a variety of lead generation programs to keep your sales team on the phones. You can use our MSP lead generation ROI calculator to determine how much a lead is worth to your business. Then talk to eBridge about what lead generation options would have a reasonable expectation of profit. We’ll customize a program to suit your budget and needs.

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Other Marketing Services

But that’s not all! We offer a full range of marketing services, including…

Get in Touch

Do you have any questions about eBridge or our marketing services for MSPs? Curious to see if there might be a fit between our organizations to work together? We’d love to hear from you.

MSP Marketing Resources