About eBridge Marketing Solutions

For more than 20 years, the eBridge team has helped hundreds of infrastructure companies and managed service providers around the world develop and execute their marketing initiatives. This amount of experience informs our strategic recommendations, allowing us to avoid the trial-and-error process typically undertaken of most generalist agencies working with IT service providers. We work with you to understand the strengths and unique elements of your business in order to execute holistic marketing strategies that align with your goals.

Our work is predicated on integrity and a customer centric model. We take seriously our responsibility to deliver results through honest partnership and clear communication. Individually, each member of our team possesses years of experience helping infrastructure, hosting, and managed services organizations take their unique story to market as a way to grow their business.

Our aim is to support people and teams that dare to dream, that endeavor to build and improve the future, and believe their contribution matters and makes a difference. At eBridge, our clients trust us to mold their vision into a message worth sharing with the world!

Meet our team to find out how we can serve you better:

Hartland Ross
President

Hartland Ross is the founder and president of eBridge Marketing Solutions – an online marketing agency for IT service providers, and TheHostBroker – a business brokerage for IT service providers.

As a veteran in the realms of marketing, strategy and business development, Hartland began his entrepreneurial career in the building materials industry as a successful franchise owner and operator. He followed this up with a stint in the pulp and paper industry before landing positions with two different internet marketing start-ups in the online marketing sector. He then took his online success and became VP of Sales and Marketing for a national training and development company.

Drawn by the promise of the dot com boom, Hartland has been working in the sales and marketing of web-based technology companies since 1999. He has worked with over 1000 web hosting companies, MSPs, ISVs, SaaS providers, and data centers, providing business growth, marketing strategy and industry direction advice and recommendations.

Corporate philanthropy is top of mind for Hartland who believes it’s important to give back to his community. Hartland is a past board member of Young Entrepreneurs Association, was a mentor at Junior Achievement helping youth become the business leaders of tomorrow, is a mentor and advisor with Founders Institute as well as with the Beedie Luminaries Group, and an active member of the Entrepreneur’s Organization (EO), is a board member and ski coach with the local Grouse Tyee Ski Club and coaches two boys soccer teams.

An alum of the University of British Columbia, Hartland holds a Bachelor of Science degree and a Masters degree in Business Administration with a focus on Business Strategy.

Devin Rose
VP of Operations

Devin Rose is eBridge’s VP of Operations, a role in which he leads a team of specialists to achieve business growth for IT Service Providers. Devin started with eBridge in 2014 as an Account Coordinator, running advertising campaigns for web hosting companies. His role has evolved along with clients’ needs and market trends, a journey which has provided him in-depth experience in most facets of B2B marketing.

Prior to joining eBridge, Devin was a student, stomping around the campuses of Royal Roads University and the British Columbia Institute of Technology. Devin graduated with a Bachelor of Commerce degree from RRU in 2011 and a Marketing Management Diploma from BCIT in 2009. He also had employment stints at two of BC’s largest and most storied companies in Ritchie Bros. Auctioneers and The Oppenheimer Group.

Born and raised in beautiful British Columbia, Devin is a proud Vancouverite and Canucks fan. Outside of work hours, Devin may be found along the trails of Pacific Spirit Park, taking in some local preserves, working off those same preserves in yoga class, or perhaps huddled over a chess board or game of cards.

Frank Siano
Chief Digital Strategist

Frank is an expert digital marketer and our resident Google expert. For more than two decades, Frank has been at the leading edge of SEO and PPC marketing strategy for IT service providers. Having joined eBridge in 2004, over that time he's helped hundreds of companies including MSPs and web hosting companies put their best foot forward with comprehensive search marketing strategies. If you've ever searched Google for a topic related to hosting, security, or managed services, there's a good chance you've been influenced by Frank's work.

Frank hails from Norwalk, Connecticut and holds a Bachelor's Degree in Marketing and Design from Central Connecticut State University. He keeps his skills honed by being up-to-date on Google certifications. And when he's not working, Frank enjoys spending time with his wife and two daughters, especially cruising up and down the coast in his sport boat.

Jason Park
Web Designer & Digital Marketer

Jason Park is a full stack marketer who brings expertise in making websites, SEO, and managing digital marketing campaigns. Using proven processes and a unique sense of creativity, Jason partners with CEOs, Marketing Managers, and Entrepreneurs to help build digital brand strategies that are effectively translated and communicated to different groups of target audience. Jason has a deep understanding of the factors behind what drives conversions and continuously applies the principles to help clients achieve their business goals. Jason is always on the lookout for new and productive ways to automate business systems without having to compromise on design and creativity.

Originating from Toronto, Jason graduated with a Bachelor of Technology Degree from Ryerson University, concentrating in Graphic Communications Management. He has over 20 years of agency experience working with a variety of industries, from IT service firms to pop culture brands. Jason has strategized and developed many hundreds of digital marketing campaigns that simply work.

Lisa Masiello
Chief Digital Strategist

Lisa has held marketing leadership positions at technology start-ups and some of the Fortune 500 for over two decades. She previously served as a member of the senior management team at mindSHIFT Technologies where she led the company’s marketing strategy including all direct, e-commerce and partner channel initiatives. Named by MSPmentor as the #1 managed service provider (MSP) for 4 consecutive years, mindSHIFT provides IT outsourcing and SaaS-based cloud computing services to SMBs.

Lisa also joined hosted services start-up groupSPARK to develop a comprehensive marketing strategy which would quickly grow the company’s reseller channel of MSPs, VARs, ISVs and IT consultants. groupSPARK successfully grew to one of the largest Microsoft Exchange-based SaaS providers and was selected by Microsoft as their Partner of the Year for hosting solutions from more than 600,000 companies worldwide.

Lisa's leadership and expertise in both direct and indirect channel marketing helped both mindSHIFT and groupSPARK to be honored by leading technology vendors Citrix, McAfee and Microsoft for innovation and successfully driving marketing execution, demand generation, external communication and customer satisfaction.

• Citrix Marketing Excellence Award Winner
• McAfee SaaS Partner of the Year Winner (2 consecutive years)
• Microsoft Partner of the Year Winner

Lisa has also served in marketing roles at other leading technology providers including IXYS Corporation, Tyco International and Microcom, Inc., acquired by HP.

Lisa received a bachelor’s degree with honors from Salve Regina University in Newport, Rhode Island.

Colin Dowling
Lead Copywriter

Colin Dowling joined eBridge in 2018 already a veteran in our realm, having first entered the technology industry while living in Austin, Texas during the first dot-com boom. Since then, he has owned and operated a semiconductor distribution company and led sales teams at IT services and infrastructure businesses including WP Engine, GoDaddy, and Liquid Web. With eBridge, Colin now serves as content creator and demand generator for SaaS, IT services, and infrastructure organizations.

Based in Fort Worth, Texas with a home in Vancouver, B.C., Colin enjoys spending time with his wife Thea and two small daughters and working on his "next great idea."

Sarah Frew
Operations Manager

Sarah Frew holds an Honours Bachelor of Arts in French Language and Literature as well as a certificate in Teaching English as a Second Language from University of Toronto. Sarah has been working within the not for profit field since 1997 where she began her career with UNICEF Canada in Toronto, Ontario. Sarah returned to Vancouver, BC in the summer of 2004 where she continues in the non-profit field.

She is a member of a number of associations and volunteers with a number of organizations and boards within her community.

Sarah has been actively involved with eBridge Marketing Solutions as an advisor since September, 2004. Sarah brings a well rounded background in research, marketing and strategy to the eBridge team.

Lyle Brian Garcia
Executive Assistant

Lyle Brian Garcia joined eBridge Marketing Solutions in the position of Executive Assistant in 2022. He holds a Bachelor of Science degree in Business Administration with a specialization in Management Accounting. Lyle's business skillset is multi-faceted, having diverse work experiences including roles as Customer Service Representative, Accounting Staff, Inventory Management and Quality Assurance Supervisor, Procurement to Payment Support Specialist.

As a team member, Lyle is reliable, positive, and a natural problem solver. If he were cast as a character in the movie 'Divergent', he would be a member of the Erudite Faction, as he tries to embody their dedication to knowledge, intelligence, curiosity, and astuteness. He brings these characteristics to work everyday and in doing so consistently finds ways to improve business processes to the benefit of the whole team. In his personal life, Lyle is passionate about social issues like economic empowerment, human rights, and fighting poverty.

Advisors

Robert Ciccone
Board Member

Robert Ciccone is a Vancouver based marketing consultant, business consultant & advisor, coach, and speaker. He is the founder and President of Success Unlimited Sales and Marketing Group Inc.

Since 1997, Rob has brought a proven track record to the clients with whom he works and to the programs he delivers, with extensive experience in front-line sales, management, marketing and business-building.

In addition to his real-world experience and formal studies in business and economics, Rob’s personal studies in management, training, psychology, coaching, communication, personal development and peak performance have enabled him to help manage the marketing operations of national and international companies.

After many years of working with and helping businesses improve their sales and marketing efforts, Rob has gained incredible and unique insights on what a small business can do to become more successful.

Carolyn de Voest
Board Member

Founder and Principal of Better Your Best Business Performance Specialists for over 12 years, Carolyn works with leaders to achieve and exceed their best. Through coaching, consulting, training, and speaking, Carolyn and her team of associates equips organizations to enhance their leadership, optimize their teams, and get results. She believes that to be successful, businesses need to put their people first, foster cultures of ongoing learning, and continuously engage in courageous conversations. Carolyn’s clients appreciate her for her ability to ask powerful questions, listen intently and identify that which is not being said. She is direct in her approach to get at the essence of that what is most important and needed to address to overcome challenges and achieve goals.

A lifelong student Carolyn has been dedicated to learning about all elements of human and business performance. Carolyn holds a Bachelor of Education from McGill University, a Master of Business in Management Consulting from Royal Roads University and is an accredited coach through the Coaches Training Institute. Carolyn’s teaching, speaking and facilitation experience includes engagements with organizations such as for the Women’s Tennis Association (WTA), British Columbia Institute of Technology (BCIT), Entrepreneurs Organization, Young Presidents Organization, Carrie Doll Consulting and W North.

Carolyn likes to better her own best by exploring the world, she has been to over 20 countries, engaging in physical events such as a charity bike relay across Canada and volunteering in her community. In her free time Carolyn can found on outdoors on a bike, skis or working on her tennis game with her young family.

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