Business Growth

eBridge Marketing Solutions Offers Innovative Marketing Strategies to Engaged Audiences of IT Service Providers at Ingram Micro Cloud Summit 2018

Digital marketing agency, eBridge Marketing Solutions, shared insights into the intensely competitive marketing landscape and offered strategies on how to differentiate your business when they presented two sessions to groups of cloud solution providers at the 2018 Ingram Micro Cloud Summit in Boca Raton, Florida. The Summit welcomed more than 1,400 Ingram Micro partners and colleagues to the industry’s largest cloud ecosystem conference where they took a deep dive into all things cloud including new…

Posted August 29, 2018
By: Lisa Masiello

Marketing Word Cloud

9 Essential Go-to-Market Steps that Aren’t Just About Marketing

  Think developing a go-to-market strategy is the sole responsibility of your marketing department? If so, you’re setting yourself up for failure. A comprehensive strategy includes much more than just marketing messages. To be effective, it must include participation from across your company, including these nine areas of focus: 1. Target Market/Customer: If you are developing a product or service that you intend to sell to your existing customers, understanding your target market/customer is simple….

Posted August 7, 2018
By: Hartland Ross

eBridge at 2018 Ingram Micro Cloud Summit

We recently attended the Ingram Micro Cloud Summit 2018 which took place at the Boca Raton Resort and Club in Boca Raton, Florida. eBridge Marketing Solutions was excited to join 1,400 Ingram Micro VARs, MSPs, ISVs, telecommunications providers and distributors in taking an in-depth look at the infinite potential of the cloud. Here are some of the highlights from the Summit. This year’s cloud summit was focused on five key areas: Infinite Possibilities: Attendees learned…

Posted May 28, 2018
By: Lisa Masiello

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…

Posted March 2, 2018
By: Devin Rose

Functional Website

eCommerce Marketing Hierarchy of Needs: Part Two

This is part two of a five part series called the eCommerce Hierarchy of Needs.  Part One discussed marketing tactics for very early stage start-ups trying to prove their business concept. This installment is for companies who have proven their concept and determined it worthwhile pursuing and investing in. The biggest need for entrepreneurs at this stage is the basic building block of every eCommerce company — a functional website. For each tier in the…

Posted January 18, 2018
By: Devin Rose

Proof of Concept

eCommerce Marketing Hierarchy of Needs: Part One

This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…

Posted December 23, 2017
By: Devin Rose

3 Ways To Grow Your Business – Part 3

In part 1, we looked at what most businesses tend to focus on – growing your customer base. In part 2 (link), we discussed the potency of increasing the frequency of purchases. In this last segment, we will look at how to get your current customers to buy more from you, also known in the marketing world as up-selling and possibly cross-selling. How this is different from increasing purchase frequency is the emphasis on getting…

Posted April 29, 2011

3 Ways To Grow Your Business – Part 2

In part 1 of this series, we looked at the most common way that businesses tend to approach growth – by trying to get more customers.   Today, let’s take a look at the second way that companies can boost their business profits – increasing the frequency that current customers buy from you.   Contrary to the first way, which involves a huge investment of both time and money to reach these new potential customers,…

Posted March 11, 2011

3 Ways To Grow Your Business – Part 1

I thought it would be a good time to relook at the 3 basic strategies that can be used to grow any business and yes this includes the hosting industry. These are not so much alternatives but strategies that should be used simultaneously. The first way is to grow your business by getting more customers. The second way is to increase how frequently these customers purchase from you and the third way is when they…

Posted November 2, 2010