This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…
The internet has made enormous strides in making the world seem like a smaller place. Doing business internationally is now accomplished with a simple click of a button, and companies enjoy their products and services reaching bigger audiences and gaining customers all over the world. But only if they can communicate effectively. Here are some tips to help shape your marketing message so international customers understand and respond to it. Research cultural taboos before moving…
What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…
A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…
Internet Marketing Agency eBridge to Hand Deliver Care Packages to Vancouver’s Downtown Eastside with Fellow EO Members Vancouver, British Columbia (PRWEB) November 29, 2012 — eBridge Marketing Solutions, a Vancouver based internet marketing agency specializing in online promotion for B2B technology businesses, will join members of the Entrepreneurs’ Organization Vancouver chapter in its “Giving Back” event. The annual charitable drive run by EO involves the organization and delivery of care packages for the local homeless…
In part 1, we looked at what most businesses tend to focus on – growing your customer base. In part 2, we discussed the potency of increasing the frequency of purchases. In this last segment, we will look at how to get your current customers to buy more from you, also known in the marketing world as up-selling and possibly cross-selling. How this is different from increasing purchase frequency is the emphasis on getting your…
In part 1 of this series, we looked at the most common way that businesses tend to approach growth – by trying to get more customers. Today, let’s take a look at the second way that companies can boost their business profits – increasing the frequency that current customers buy from you. Contrary to the first way, which involves a huge investment of both time and money to reach these new potential customers,…
I thought it would be a good time to relook at the 3 basic strategies that can be used to grow any business and yes this includes the hosting industry. These are not so much alternatives but strategies that should be used simultaneously. The first way is to grow your business by getting more customers. The second way is to increase how frequently these customers purchase from you and the third way is when they…