Digital marketing agency, eBridge Marketing Solutions, shared insights into the intensely competitive marketing landscape and offered strategies on how to differentiate your business when they presented two sessions to groups of cloud solution providers at the 2018 Ingram Micro Cloud Summit in Boca Raton, Florida.
The Summit welcomed more than 1,400 Ingram Micro partners and colleagues to the industry’s largest cloud ecosystem conference where they took a deep dive into all things cloud including new disruptive technologies, leading solutions, the revolutionary shift in sales and marketing, a new focus on industry verticals and cutting-edge innovations.
Hartland Ross, eBridge president, was one of four marketing leaders to participate in a lively discussion titled Party Like It’s 1999, But Market Like It’s 2018. The panel of experts assessed how the service provider business climate has evolved over the past 19 years, discussed marketing tactics that are still working today and new tactics that will help you be successful in this new era of IT.
Hartland Ross and eBridge chief digital strategist, Lisa Masiello, also spoke to a standing room only group of cloud computing business professionals where they presented Marketing Makeover – Strategies that Make You Look Good in a Crowded Cloud Marketplace. In this hyper-competitive digital economy, they discussed how to create an effective marketing plan and differentiate your seemingly commoditized IT solutions. They also defined the key elements of a successful go-to-market strategy for those companies whose goal is to launch new services or develop a channel partner program.
In addition to the Cloud Summit, eBridge was also represented at the Channel Partners Conference and Expo in Las Vegas in April as Hartland Ross joined 6,000 VARs, MSPs, SIs and other IT service providers to share insights on the state of the channel and emerging opportunities. As part of the Conference events, a special Business Success Symposium brought together sales and marketing executives to educate attendees on new business strategies and how to capitalize on emerging customer requirements.