Advertising

What Analytics Say About Your I.T. Website (Infographic)

You may have an entire dashboard of pretty graphs, fancy stats, and heatmaps while gaining little in the way of actual strategic insights. This blog and its accompanying infographic aim to bring order to this unruly chaos with a simple framework.


By: Devin Rose

Webinar: The Role of Social Media for IT Service Providers

We are often asked about social media and its applications for IT service providers. While social media is undoubtedly more important for consumer brands, it still plays a valuable albeit limited role for those trying to sell to businesses as well. Join eBridge’s Devin Rose and Jason Park for a discussion about how you can best utilize social media in your marketing mix. Webinar Transcription Devin: Welcome everybody, to a webinar from eBridge Marketing Solutions…


By: Devin Rose

Marketing Strategy for MSPs during COVID

The discussions I’ve seen online in places like r/msp/ about marketing during the pandemic tend to focus on tactical elements. They often read like a search for a magic bullet…the next new marketing breakthrough. But ladies and gents, it’s not like COVID has afforded us new marketing tactics! It’s clearly the opposite; the many challenges posed by COVID have restricted tactical opportunities for MSPs (and businesses generally). I hate to break it to you…but there was no magic bullet to be found before the pandemic, and there’s certainly not one that’s come along since.


By: Devin Rose

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…


By: Devin Rose

Twitch.tv Logo

Introduction to Twitch

It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…


By: Devin Rose

eBridge founder Hartland Ross meeting author Malcolm Gladwell.

The Dunning-Kruger Effect

In the realm of faking-it-till-you-make-it, the undisputed heavyweight champion is Malcolm Gladwell (pictured above, right of my boss, Hartland Ross). While undoubtedly an influencer in business, science and psychology, Malcolm is merely an author with a history degree. Don’t get me wrong, I’ve enjoyed his page-turners as much as the average adult stuck in an airport. Hell, I’ve been known to throw out an anecdote or two from his bestsellers ‘Blink’, ‘Outliers’, and ‘The Tipping…


By: Devin Rose

Scale

eCommerce Marketing Hierarchy of Needs: Part Four

Readers have been clamoring for the fourth installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’. If you haven’t yet read the first, second, or third posts in this series, you’re highly encouraged to-do-so! The first three posts helped to identify marketing priorities for organizations as they prove their business concept, make their first moves into eCommerce, and specialize in a niche market. This fourth installment focuses on priorities for companies who are looking to scale…


By: Devin Rose

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…


By: Devin Rose

Proof of Concept

eCommerce Marketing Hierarchy of Needs: Part One

This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…


By: Devin Rose