Advertising

My Favorite Business Podcasts!

I’ve always been a big fan of talk radio. When I’m driving, sometimes to the chagrin of my passengers, the radio is glued to the AM dial. But I was a late adopter of podcasts. The first podcast that was recommended to me by a friend was This American Life, which is excellent and has been a mainstay in my weekly rotation. Then I found Serial, the real life crime drama whose first season features…


By: Devin Rose

A Look Back at the Evolution of Web Design

A little while back we launched the 5th iteration of the eBridge site. We thought it would be fun to take a walk down memory lane and revisit some of our previous designs, touch on what the trends were at the time and see where things are at now in the world of web design. The first eBridge website   Here is where it all began back in 2001 with a small, simple, static website….


By: Martina Iring

Nuances about how people buy around the world

What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…


By: Martina Iring

Tips for Effectively Conducting Business Internationally

Savvy business owners understand the importance of attracting and keeping customers. In today’s global marketplace, it’s not enough to offer a quality product at a fair price. Businesses must understand the preferences of their local and global prospects, and use that knowledge to build business practices that are appealing and effective. Let’s discuss three tips that will help businesses thrive internationally: Understand the nuances of how people buy around the world Assuming all buyers shop…


By: Martina Iring

Unconventional Advertising – Part 2

In writing about inexpensive forms of advertising or promotion, I asked you to think about “sudden attacks sprung from hiding.” Did the term “ambush marketing” come to mind? It’s a form of marketing or advertising that lets you enjoy the benefits of sponsoring major events, without actually paying big bucks to be a sponsor. I know, I wrote about ambush marketing a few posts back, but it deserves revisiting. Briefly, during the 1990s, a clever…


By: Hartland Ross

Unconventional Advertising – Part 1

Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on YouTube. But the truth about viral videos and games is that you can’t really plan and design them – you can only create them, release them in the vicinity of a suitable host, and hope it spreads. A viral ad or video is viral only if it actually goes viral, so be skeptical…

Copywriting – Persuade Your Reader with Benefits

When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you think of the text of a television ad? Or do the words in a radio spot come to mind? If so, you’d be right in all those instances. Yet you’d also have missed some. At its essence, copywriting is persuasive writing.


By: Hartland Ross