Google analytics

The MSP Marketing Stack

We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe their “stacks”, like LAMP, and marketers were like… Today’s blog discusses the marketing technology “stack” specifically for top MSP websites. We’ll discuss which analytics tools, content management systems, web…


By: Devin Rose

3 Excel Tips for Marketers

In the same way being seen as tech support by your extended family isn’t always wise in your personal life, neither is being seen as the Excel expert at your office.


By: Devin Rose

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…


By: Devin Rose

eBridge founder Hartland Ross meeting author Malcolm Gladwell.

The Dunning-Kruger Effect

In the realm of faking-it-till-you-make-it, the undisputed heavyweight champion is Malcolm Gladwell (pictured above, right of my boss, Hartland Ross). While undoubtedly an influencer in business, science and psychology, Malcolm is merely an author with a history degree. Don’t get me wrong, I’ve enjoyed his page-turners as much as the average adult stuck in an airport. Hell, I’ve been known to throw out an anecdote or two from his bestsellers ‘Blink’, ‘Outliers’, and ‘The Tipping…


By: Devin Rose

Functional Website

eCommerce Marketing Hierarchy of Needs: Part Two

This is part two of a five part series called the eCommerce Hierarchy of Needs.  Part One discussed marketing tactics for very early stage start-ups trying to prove their business concept. This installment is for companies who have proven their concept and determined it worthwhile pursuing and investing in. The biggest need for entrepreneurs at this stage is the basic building block of every eCommerce company — a functional website. For each tier in the…


By: Devin Rose

Dart scores a bulls eye

Precision, Accuracy, and Marketing Measurement

If you are talking to a marketing agency about new opportunities, they better ask how you’ll be measuring results. If they don’t, you should just turn and run, hang up the phone, click the red button on Skype, or whatever. Any honest marketer worth their salt knows that having a measurement plan is essential for success. Otherwise you are blind to the results of your marketing initiatives, and lacking the insight to keep your marketer…


By: Devin Rose

Are you ready for the next Google shift? Time to get mobile friendly!

The digital marketing world is looking ahead to the latest Google algorithm shift coming Apr 21st, 2015. Google will now be looking at the mobile friendliness of a website when delivering search results to mobile devices. If the site falls short, it may drop in mobile search rankings. It makes sense. Google is always looking for ways to improve its search results and they consider user experience an important indicator of quality. We’ve all had the…


By: Frank Siano

What The New Version of Google Analytics Brings To Your Business

The new version of Google Analytics has been available in beta for quite some time within existing accounts, accessed by clicking on “New version” in the top right hand corner of the webpage. They have recently announced that soon this new version will be activated in all accounts as the default interface. Google shares that the new version provides its users three significant improvements: A redesigned platform with major new functionality A streamlined interface that…