As a Managed Service Provider (MSP), it’s understandable to be skeptical about tracking technology that enables the tracking of web users. After all, your primary concern is protecting your clients’ privacy. However, with 96% of top MSPs using Google Analytics, it’s evident that this tool is beneficial despite valid concerns about Google’s domination of the online ecosystem.
Google Analytics aims to strike an appropriate balance between protecting user data while providing valuable marketing information for free. Its out-of-the-box tracking provides useful data such as the pages receiving the most traffic, the websites sending the most organic traffic, and basic demographics of people visiting the site. But to take full advantage of Google Analytics, you’ll need to customize it to set up conversion tracking.
So, what types of conversions can you track in Google Analytics?
Google Analytics is a necessary evil for MSPs as there are endless things to track. But, for low-hanging fruits, tracking live chats and sales emails initiated can provide valuable insights into the customer’s behavior. Phone call tracking is a nice-to-have, but the associated fees may not make it feasible for every MSP.
With customization, Google Analytics can provide your MSP with invaluable insights that can help you optimize your website, improve your marketing strategy, and increase your conversion rates. While privacy concerns are valid, Google Analytics strikes a balance between user data protection and providing essential marketing information for free.
Posted May 25, 2023
Categories: eBridge Marketing Solutions' Blog, Marketing Analytics
Tags: Google analytics, MSP marketing, MSP Marketing Strategy