MSP Marketing Strategy

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What Conversions Should an MSP Track in Google Analytics?

As a Managed Service Provider (MSP), it’s understandable to be skeptical about tracking technology that enables the tracking of web users. After all, your primary concern is protecting your clients’ privacy. However, with 96% of top MSPs using Google Analytics, it’s evident that this tool is beneficial despite valid concerns about Google’s domination of the online ecosystem. Google Analytics aims to strike an appropriate balance between protecting user data while providing valuable marketing information for…

By: Devin Rose

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MSP Marketing Guide: Everything You Need to Know

Most managed service providers (MSPs) don’t consider marketing a priority in the beginning, relying on their network for business instead. There are too many other things to think about, from figuring out which technology to use and which equipment to buy, to looking for a space to rent and people to hire.  But when initial client referrals dry out, the question of marketing suddenly becomes central, even critical.  If you find yourself in a situation…

By: Devin Rose