Advertising and Marketing General

The Push Towards “Non-Annoying” Advertising – Implications for Digital Advertisers

Adblock has unveiled a new feature that allows “non-annoying” ads to be displayed. As someone who lives and breathes digital media on a daily basis, this is a pretty big deal (in my humble opinion)! I thought it was an important update to share with our clients. Adblock is a free extension launched in 2006 that allows individuals to block advertising. Here are some nuts and bolts of how it works… Adblock looks at the…

Posted December 2, 2015
By: Devin Rose

How to Effectively Communicate Your Sales Message to an International Audience

The internet has made enormous strides in making the world seem like a smaller place. Doing business internationally is now accomplished with a simple click of a button, and companies enjoy their products and services reaching bigger audiences and gaining customers all over the world. But only if they can communicate effectively. Here are some tips to help shape your marketing message so international customers understand and respond to it. Research cultural taboos before moving…

Posted October 21, 2015
By: Martina Iring

Nuances about how people buy around the world

What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…

Posted October 13, 2015
By: Martina Iring

Tips for Effectively Conducting Business Internationally

Savvy business owners understand the importance of attracting and keeping customers. In today’s global marketplace, it’s not enough to offer a quality product at a fair price. Businesses must understand the preferences of their local and global prospects, and use that knowledge to build business practices that are appealing and effective. Let’s discuss three tips that will help businesses thrive internationally: Understand the nuances of how people buy around the world Assuming all buyers shop…

Posted September 13, 2015
By: Hartland Ross

Inbound Marketing in the Mobile Age

A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…

Posted July 15, 2015
By: Guest Blogger Jessica Keaton

Are you ready for the next Google shift? Time to get mobile friendly!

The digital marketing world is looking ahead to the latest Google algorithm shift coming Apr 21st, 2015. Google will now be looking at the mobile friendliness of a website when delivering search results to mobile devices. If the site falls short, it may drop in mobile search rankings. It makes sense. Google is always looking for ways to improve its search results and they consider user experience an important indicator of quality. We’ve all had the…

Posted April 16, 2015
By: Frank Siano

Demand generation and how to choose between lead generation programs and display advertising campaigns (Part 2)

Part 2: Running and evaluating your campaigns In Part 1 of this series, we compared lead generation and display advertising initiatives in terms of planning and set up. With that knowledge under your belt, let’s get into the logistics of actually running the programs and then look at the factors that will affect returns.  The management Display can be managed by a small in-house team, or by your friendly neighborhood Ad Coordinator from eBridge Marketing Solutions…

Posted January 20, 2015

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

Learn how to leverage your partner relationships with eBridge Marketing Solutions

Think about just how busy, not to mention resource strapped, your partners can be. You know that first and foremost they focus on marketing their own businesses. Selling your technology solution for some just might be an afterthought. Especially if your resellers lack: In house marketing teams or resources. The time to create promotional content and deploy marketing and communications strategies. The knowledge or expertise in marketing channels and generating customer interest. The information and…

Posted October 23, 2014
By: Hartland Ross

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Continue Reading

Posted January 15, 2014