The discussions I’ve seen online in places like r/msp/ about marketing during the pandemic tend to focus on tactical elements. They often read like a search for a magic bullet…the next new marketing breakthrough. But ladies and gents, it’s not like COVID has afforded us new marketing tactics! It’s clearly the opposite; the many challenges posed by COVID have restricted tactical opportunities for MSPs (and businesses generally). I hate to break it to you…but there was no magic bullet to be found before the pandemic, and there’s certainly not one that’s come along since.
The words “awful” and “awesome” are interesting to consider. In common usage, they are essentially antonyms. An awful experience is bad while an awesome experience is good. Yet while their meanings are opposites, curiously they both have the same root word: awe. Either a good or bad experience may be awe-inspiring, leaving you jaw-dropped, perhaps even inducing an involuntary audible “aww” sound. A cute puppy, a stunning landscape, or a thoughtful surprise may inspire awe….
We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe their “stacks”, like LAMP, and marketers were like… Today’s blog discusses the marketing technology “stack” specifically for top MSP websites. We’ll discuss which analytics tools, content management systems, web…
The most common MSP marketing question I see posted on Reddit, Slack, and Discord, is usually some flavor of: “Which marketing tactics are working for MSPs?” A good question, no doubt. However it’s difficult to answer without knowing a little bit more about the particular MSP and its stage of growth. While some MSPs may have great results from inbound marketing campaigns for example, others would be set-up to fail by utilizing this somewhat costly…
I’ve been reading discussions about how MSPs should market themselves in the landscape thrust onto us by the COVID-19 pandemic. There’s a risk inherent with marketing following a disaster. It’s all too easy to have one’s efforts come across insincere, heartless, and slimy. But on the other hand, good marketing aims to add value, and it’s clear that MSPs’ services are needed by businesses impacted by COVID-19, so it’s important to get the message out…
Consumers nowadays are able to quickly determine whether or not your company can meet their high customer service expectations. It only takes a couple of minutes to look up what people are saying about your brand. And if your company’s reputation is lacking, today’s empowered customers will take notice. The negative repercussions of failing to provide excellent customer service are bigger than ever. The good news is that if you prioritize it and show customers…
In the same way being seen as tech support by your extended family isn’t always wise in your personal life, neither is being seen as the Excel expert at your office.
With all due respect to my dear American clients and friends, let’s be honest, watching baseball is a very boring way to pass time. I could be showing my Western Canadian bias here, but compared to the sports that I follow, hockey and football, the pace of play in baseball is just too slow to keep my attention. But the one aspect of baseball I find really interesting is the advanced statistics. Popularized by the…
This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness. This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…
It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…