Advertising and Marketing General

Do You Run Paid Search?

Posted January 16, 2017

Considerations for choosing marketing tactics for your B2B technology business

One of the most challenging and overwhelming parts of marketing is figuring out exactly what to do and where to allocate your budget. You certainly can’t be everywhere and do everything, so you need to choose wisely. It comes down to so many factors, including your goals, your competencies, your budget, your competitive environment, and your internal resources. Marketing is a highly customized endeavour. One size does not fit all. With that said, there are…

Posted June 8, 2016
By: Hartland Ross

Tips for More Effective Online Advertising

Online advertising and media buying is a huge topic. There are so many ins and outs, best practices and things to think about. In this post, I wanted to touch on a few key points that I find myself making again and again when discussing effective digital advertising with our clients. Tracking We’ve all heard the marketing cliché, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

Posted March 22, 2016
By: Devin Rose

A Look Back at the Evolution of Web Design

A little while back we launched the 5th iteration of the eBridge site. We thought it would be fun to take a walk down memory lane and revisit some of our previous designs, touch on what the trends were at the time and see where things are at now in the world of web design. The first eBridge website   Here is where it all began back in 2001 with a small, simple, static website….

Posted February 19, 2016
By: Martina Iring

The Push Towards “Non-Annoying” Advertising – Implications for Digital Advertisers

Adblock has unveiled a new feature that allows “non-annoying” ads to be displayed. As someone who lives and breathes digital media on a daily basis, this is a pretty big deal (in my humble opinion)! I thought it was an important update to share with our clients. Adblock is a free extension launched in 2006 that allows individuals to block advertising. Here are some nuts and bolts of how it works… Adblock looks at the…

Posted December 2, 2015
By: Devin Rose

Demand generation and how to choose between lead generation programs and display advertising campaigns (Part 2)

Part 2: Running and evaluating your campaigns In Part 1 of this series, we compared lead generation and display advertising initiatives in terms of planning and set up. With that knowledge under your belt, let’s get into the logistics of actually running the programs and then look at the factors that will affect returns.  The management Display can be managed by a small in-house team, or by your friendly neighborhood Ad Coordinator from eBridge Marketing Solutions…

Posted January 20, 2015

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

Learn how to leverage your partner relationships with eBridge Marketing Solutions

Think about just how busy, not to mention resource strapped, your partners can be. You know that first and foremost they focus on marketing their own businesses. Selling your technology solution for some just might be an afterthought. Especially if your resellers lack: In house marketing teams or resources. The time to create promotional content and deploy marketing and communications strategies. The knowledge or expertise in marketing channels and generating customer interest. The information and…

Posted October 23, 2014
By: Hartland Ross

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Continue Reading

Posted January 15, 2014

The Value of Partnerships Part 3 – Optimize your Offering Through A VAR Relationship

We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. To continue reading the 3rd part…

Posted August 20, 2013
By: Hartland Ross