Channel Marketing

The Value of Partnerships Part 3 – Optimize your Offering Through A VAR Relationship

We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. To continue reading the 3rd part…

Posted August 20, 2013
By: Hartland Ross

The Value of Partnerships Part 2 – Giving Customers What They Want

Partners themselves benefit from opening new revenue streams. They also benefit in another important way. By diversifying their offering, partners are giving their customers more of what they want, giving themselves more opportunities to make more sales and further develop their credibility as a go-to resource for all things technology. It also makes things easier for their customers. More like. More trust. More benefit. Resellers, you know this is what you want. To continue reading…

Posted July 19, 2013
By: Hartland Ross

The Value of Partnerships Part 1 – Leveraging an Existing Customer Base

When it comes to successfully selling a technology product or service, sure, you could do it all on your own. But have you ever heard that expression “no man is an island.” I really feel that the same can be said of businesses. Yes, you can operate in a silo and do everything completely independently, but in my opinion, you are really missing out on some great opportunities. To continue reading the 1st part of…

Posted May 28, 2013
By: Hartland Ross