The Value of Partnerships Part 3 – Optimize your Offering Through A VAR Relationship

We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust.

To continue reading the 3rd part of our 3 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website:

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About the Author:

Hartland Ross is the Founder and President of eBridge Marketing Solutions. He has over 15 years experience in marketing and business development, focusing for the last decade or so on the technology sector. Prior to starting up his own internet marketing agency, he operated a successful franchise, worked with two different online advertising startups and was the VP of Sales and Marketing for a national development and training company. He now puts his entrepreneurial and business skills to work running eBridge, which since its inception has supported the internet marketing efforts of over 150 web hosts worldwide.

Posted August 20, 2013
Categories: Blog, Advertising and Marketing General, Channel Marketing
Tags: , , ,

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