We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust.
To continue reading the 3rd part of our 3 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website:
Posted August 20, 2013
Categories: Blog,
Advertising and Marketing General,
Channel Marketing
Tags: ISV, Partnerships, Resellers, VAR
No comments yet. Please use the form below to submit a comment!