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Deciding on Your Tactics – Your First Step in Your Online Marketing Campaign

In my last post I talked a bit about the different strategies – tactics – one could use in an online campaign. Today I’m going to walk you through how to actually decide which strategies to use. First, come up with a budget. Pay-per-click, banners, etc. are more expensive...

How Many Eggs Should Be In Each Basket?

This week I would like to begin to address a question I get asked quite frequently – how much money should I spend on marketing and how should this be allocated between competing tactics?  The first thing I always say is to never put all your eggs in one basket.  Marketing is an art...

Internet Marketing Solutions Now Available To Easy CGI Clients

A new partnership agreement between eBridge Marketing Solutions Inc. and Easy CGI, a New York-based hosting company, brings eBridge’s suite of customizable online marketing, publishing and advertising services to Easy CGI’s clients. The partnership, plus eBridge’s long track record...

Hartland Ross of eBridge Marketing talks Web Hosting With Us

Tell us a little about the history of eBridge Marketing Solutions Inc. and how you began focusing on the Web Hosting Industry? We began as Hartland Communications Inc 5.5 years ago and are now rebranded as eBridge Marketing Solutions Inc. We saw an opportunity existed for marketing services aimed at...