We began as Hartland Communications Inc 5.5 years ago and are now rebranded as eBridge Marketing Solutions Inc. We saw an opportunity existed for marketing services aimed at small and medium sized technology companies of which web hosts are of course included however our services are certainly not limited to the hosting industry. Our experience has shown that many small and medium sized companies struggle with managing all components of their operations. Many are spending the majority of their time focusing on both the day-to-day management of their businesses as well as trying to grow their businesses. Multi tasking is all too common and can limit the necessary and more detailed analysis and research process involved in making marketing related decisions such as those we help our clients with.
This is a common question and one thats answer varies from client to client as circumstances dictate. Some unique features of our service include:
Any good marketing strategy should be diversified. This diversification should be done online and offline, geographically, involve different advertising vehicles (search marketing vs directories for ex) and should address strategies that are both short and long term. We wouldn’t therefore recommend one strategy over another as a blanket statement but would rather address each situation with different recommendations. The best bang will vary depending on the industry as well as what stage of growth the company is in.
Yes, very much so. Buyers of Co-location and dedicated hosting are generally more sophisticated and have multiple considerations and requirements. Decisions for these are not made on the spot and require more time and education. The key is to become top of mind and as such, branding would be more important for these buyers’ and a campaign will likely focus less on direct response. It is important to ensure that vehicles/channels used allow for proper product differentiation and therefore allow for room to get the message across clearly.
There are four main ways we find new sources of advertising. Firstly, having been in the business for over 5 yrs we have been able to leverage the campaigns we have run over that time. Secondly, we are able to leverage the experience of our current client base and the campaigns that they are running. Thirdly, we are always looking for new sources as we come across them we add to our database. Finally we are contacted regularly by new publishers and networks.
Holistic – we look at all the things the client is or should be doing. Rather than specializing in just PR we can for example, we integrate PR into an the marketing plan. Since we offer a range of online marketing services, we have the benefit of being able to identify weaknesses in a marketing plan and make recommendations. This is true even though the solutions may not be something we offer, we can often recommend a solution or solution provider.
The thought of opportunity and ways of adding more value to our clients. Our goal is to grow their businesses, which ultimately grows our business.
Working with our great client base and helping them meet their needs. It’s like getting to work with your friends. We enjoy feeling a part of their team and sharing in their successes.
Posted March 13, 2007