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Copywriting for Direct Mail – Part 1: It’s Measurable

Direct mail is a subset of Direct Response Marketing. All forms of direct response, including direct mail give you results you can measure accurately. Image and awareness advertising – which you see so much of on TV – cannot do that. Because direct mail is so measurable, it puts an onus...

Just Develop It and eBridge Marketing Solutions Are Partnering to Bring Intellichat to the Web Hosting Community at HostingCon 2008

VANCOUVER, BC, July 21, 2008 – David Sipes of Intellichat and Hartland Ross of eBridge Marketing Solutions know that Web Hosting companies suffer from a high shopping cart abandonment rates – often abandoned at the very point when the customer is about to pay for the order. “In a...

Managing Your Campaign – Taming All the Elements

Now that you’re in the thick of your media campaign, don’t sit back and wait for the sales to come in. You still have plenty of work to do. You have to monitor your results. You need to see which pages on your site are receiving the most visitors. Which ones are like Astroturf in the...

Copywriting – Persuade Your Reader with Benefits

When you think of copywriting do you think of those direct mail pieces that arrive in your mail box? Or do you think of the text of a television ad? Or do the words in a radio spot come to mind? If so, you’d be right in all those instances. Yet you’d also have missed some. At its...

eBridge to Exhibit and Participate in Marketing Panel at HostingCon 2008

After sponsoring HostingCon for the past three shows, eBridge Marketing Solutions will have an exhibit in this year’s show. eBridge Marketing Solutions is a leading provider of Internet marketing solutions for web advertisers, publishers including hosting companies. Those solutions include...