eBridge Marketing Solutions’ Blog

The article by Guy Masono I’ve referred to in the past describes the last two of the 4Ts as Transact and Track. I’m going to discuss in more detail what I believe these two mean for your marketing campaign. Transact, Masono writes, “refers to opening a two-way communication with...

Do you really know your target market? Do you know what they think? Where they live? How old they are? What websites they frequent? What keywords do they use when they search for something online? If you don’t – if you don’t live and breath and think as your target market...

In my last post I talked a bit about the different strategies – tactics – one could use in an online campaign. Today I’m going to walk you through how to actually decide which strategies to use. First, come up with a budget. Pay-per-click, banners, etc. are more expensive...

This week I would like to begin to address a question I get asked quite frequently – how much money should I spend on marketing and how should this be allocated between competing tactics?  The first thing I always say is to never put all your eggs in one basket.  Marketing is an art...

A new partnership agreement between eBridge Marketing Solutions Inc. and Easy CGI, a New York-based hosting company, brings eBridge’s suite of customizable online marketing, publishing and advertising services to Easy CGI’s clients. The partnership, plus eBridge’s long track record...