While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content.
Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and what they want is quality, solid information that answers their queries and is useful to them.
In my days as an SEO consultant, I’ve seen a lot of organizations making missteps on the content side of things. They may not produce enough of it or they may not give it the priority and precedence of other tactics, like link building and PPC advertising.
So, I thought I’d share some tips and insights for ensuring that your content creation efforts go as far as they can in supporting your overall search rankings and online visibility.
Now that you understand the importance of content, it’s time to get creating. There are so many options at your disposal. Once you’ve got solid, optimized content for your website, you can look to other content tactics such as blog posts, articles, guides, case studies, and downloads to name a few.
Content is one of the first things I review for my clients and I encourage those of you looking to improve your search rankings (and who isn’t these days) to give your content a good hard look. All the link building and optimization tactics in the world will not help if you don’t have a solid foundation of content backing up your SEO efforts.
Posted May 11, 2015
Categories: eBridge Marketing Solutions' Blog, Search Engine Strategies (SEO & PPC)
Tags: b2b marketing, keyword reasearch, search marketing, SEO