search marketing

Niche Awareness

eCommerce Marketing Hierarchy of Needs: Part Three

Welcome to part three of our eCommerce Marketing Hierarchy of Needs. This edition is all about tactics to gain brand awareness within a specific niche market. You may wish to check out the prerequisites outlined in the first and second parts of the series before reading this entry. The recommendations that follow assume that you’ve already proven your business concept and created a basic and functional website. If you’re at the stage where you find your…

Posted March 2, 2018
By: Devin Rose

A little SEO fun! Where are you at?

Posted March 6, 2017
By: Hartland Ross

Want better search rankings? Look at your content

While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content. Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and…

Posted May 11, 2015
By: Frank Siano

Creating A Search Friendly Press Release Not What It Used To Be

Many business owners don’t realize that a press release is not just about announcing your latest news – it can also play a part in your search marketing strategy. There is quite a bit of debate in regards to press releases and search with all the recent updates to Google’s algorithm, but in short, a well written, quality release can help your business gain media exposure and hopefully receive mentions from credible outlets while sending out…

Posted November 1, 2013
By: Hartland Ross

What The New Version of Google Analytics Brings To Your Business

The new version of Google Analytics has been available in beta for quite some time within existing accounts, accessed by clicking on “New version” in the top right hand corner of the webpage. They have recently announced that soon this new version will be activated in all accounts as the default interface. Google shares that the new version provides its users three significant improvements: A redesigned platform with major new functionality A streamlined interface that…

Posted December 17, 2011