For many new leads and customers, their first interaction with your brand will come following a search query. So how your brand is represented in search engines often dictates the first impression your brand gives off. It’s crucial that the first impression is polished, commensurate with a firm offering professional-grade IT services.
Search marketing is unique in that it offers you the ability to reach people who are already actively searching for your services. Contrast this with other digital advertising mediums, where ads are served to people regardless of the mindset they’re in. It’s no wonder that when we look at clients’ website analytics, the traffic from search marketing tends to be the higher quality than any other traffic source.
Search marketing is a two-headed monster. Both organic (SEO) and paid search marketing (PPC) contribute to your brand’s first impression and drive high-quality traffic. eBridge has assisted IT Service Providers with both organic search engine optimization and pay-per-click services for nearly two decades. We understand the landscape and how it applies for IT Service Providers in particular.
For more information about eBridge’s search marketing services, please consult our Search Engine Optimization (SEO) or Pay-Pay-Per-Click (PPC) management pages. Or please contact us directly with any questions you may have.
“As one of the web hosting industry’s leaders, Superb Internet is very careful when selecting advertising mediums and the people we deal with. We usually do not outsource our advertising except in those rare cases when I come across an organization that displays an extremely high level of knowledge of the hosting industry and brings to us more value than we are able to source ourselves. eBridge Marketing Solutions is one of those rare organizations who fit this requirement, and for this reason, I would highly recommend them to any company seeking such expertise and value.”
Curtis R. Curtis, VP Sales & Marketing
Superb Internet Corp. | www.superb.net