For many new leads and customers, their first interaction with your brand will come following a search query. So how your brand is represented in search engines often dictates the first impression your brand gives off. It’s crucial that the first impression is polished, commensurate with a firm offering professional-grade IT services.
Search marketing is unique in that it offers you the ability to reach people who are already actively searching for your services. Contrast this with other digital advertising mediums, where ads are served to people regardless of the mindset they’re in. It’s no wonder that when we look at clients’ website analytics, the traffic from search marketing tends to be the higher quality than any other traffic source.
Search marketing is a two-headed monster. Both organic (SEO) and paid search marketing (PPC) contribute to your brand’s first impression and drive high-quality traffic. eBridge has assisted IT Service Providers with both organic search engine optimization and pay-per-click services for nearly two decades. We understand the landscape and how it applies for IT Service Providers in particular.
For more information about eBridge’s search marketing services, please consult our Search Engine Optimization (SEO) or Pay-Pay-Per-Click (PPC) management pages. Or please contact us directly with any questions you may have.
Thanks to the analysis by Ebridge of our online media presence, we were able to make several significant changes to our website to increase our search engine optimization. We have increased our SEO through facebook and other social media avenues to generate more website impressions. We have made a few suggested changes to our website to make it more user friendly and received some valuable input for our marketing team to utilize Adroll and Google Ads more effectively.