b2b marketing

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Introduction to Twitch

It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…

Posted November 15, 2018
By: Devin Rose

Stock image of woman with headset.

Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…

Posted January 10, 2018
By: Devin Rose

Do You Run Paid Search?

Posted January 16, 2017
By: Hartland Ross

eBridge Marketing Solutions Draws on over 15 Years of Experience in B2B Technology to Address Which Marketing Tactics Still Work at HostingCon Global 2016 in New Orleans

Digital marketing agency takes on “The Big Easy” at North America’s premier event for the hosting industry and hosts an educational session centered on evaluating marketing tactics. Vancouver, BC, July 13, 2016 – eBridge Marketing Solutions, a digital marketing agency that specializes in serving B2B technology companies, will be presenting and exhibiting at HostingCon Global being held in New Orleans from July 24 – 27, 2016. The eBridge team will be hosting an educational session…

Posted July 20, 2016
By: Hartland Ross

A Look Back at the Evolution of Web Design

A little while back we launched the 5th iteration of the eBridge site. We thought it would be fun to take a walk down memory lane and revisit some of our previous designs, touch on what the trends were at the time and see where things are at now in the world of web design. The first eBridge website   Here is where it all began back in 2001 with a small, simple, static website….

Posted February 19, 2016
By: Martina Iring

How to Effectively Communicate Your Sales Message to an International Audience

The internet has made enormous strides in making the world seem like a smaller place. Doing business internationally is now accomplished with a simple click of a button, and companies enjoy their products and services reaching bigger audiences and gaining customers all over the world. But only if they can communicate effectively. Here are some tips to help shape your marketing message so international customers understand and respond to it. Research cultural taboos before moving…

Posted October 21, 2015
By: Martina Iring

Nuances about how people buy around the world

What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…

Posted October 13, 2015
By: Martina Iring

Tips for Effectively Conducting Business Internationally

Savvy business owners understand the importance of attracting and keeping customers. In today’s global marketplace, it’s not enough to offer a quality product at a fair price. Businesses must understand the preferences of their local and global prospects, and use that knowledge to build business practices that are appealing and effective. Let’s discuss three tips that will help businesses thrive internationally: Understand the nuances of how people buy around the world Assuming all buyers shop…

Posted September 13, 2015
By: Hartland Ross

Want better search rankings? Look at your content

While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content. Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and…

Posted May 11, 2015
By: Frank Siano