b2b marketing

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Catfished by Stock Imagery

I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…

Posted January 10, 2018
By: Devin Rose

eBridge Marketing Solutions Draws on over 15 Years of Experience in B2B Technology to Address Which Marketing Tactics Still Work at HostingCon Global 2016 in New Orleans

Digital marketing agency takes on “The Big Easy” at North America’s premier event for the hosting industry and hosts an educational session centered on evaluating marketing tactics. Vancouver, BC, July 13, 2016 – eBridge Marketing Solutions, a digital marketing agency that specializes in serving B2B technology companies, will be presenting and exhibiting at HostingCon Global being held in New Orleans from July 24 – 27, 2016. The eBridge team will be hosting an educational session…

Posted July 20, 2016
By: Hartland Ross

Want better search rankings? Look at your content

While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content. Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and…

Posted May 11, 2015
By: Frank Siano

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

Should You Build or Buy Your Business Growth?

“How do I grow my business?” This (or a close variant) might be one of the most common questions I get asked by clients and those looking for help. I wish that I had an easy answer to that, but as you know, growing a business is an undertaking that depends wholly on your business model and your industry, amongst a myriad of other factors. With that said however, there are generally two options at…

Posted September 24, 2014
By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Posted September 8, 2014

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Continue Reading

Posted January 15, 2014

Lead Generation Part 1 – Form Fills

Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…

Posted July 30, 2012
By: Hartland Ross

Google+ Business Pages – Implications for Content Marketing

Google Plus is one of the most talked about recent developments in the social media arena. With its launch of Google Plus Business Pages a few months back, organizations are flocking to the platform, eager for a new internet marketing solution to promote and boost their business. We have already discussed how a Google Plus page is an important way to boost your search efforts (in case you missed the post, check out Google+ Business…

Posted March 20, 2012

Google+ Business Pages – Implications for Search Marketing

The internet marketing world has been all a buzz over Google the last few months. First with the launch of their latest foray into social media – Google Plus. And now, most recently, with the opening up of Google+ pages for business, the latest in internet marketing solutions from the search giant. It’s a well known fact that social media activity directly relates to search marketing. Search engines use social content, engagement and interaction in…

Posted December 28, 2011