b2b marketing

Are you ready for the next Google shift? Time to get mobile friendly!

The digital marketing world is looking ahead to the latest Google algorithm shift coming Apr 21st, 2015. Google will now be looking at the mobile friendliness of a website when delivering search results to mobile devices. If the site falls short, it may drop in mobile search rankings. It makes sense. Google is always looking for ways to improve its search results and they consider user experience an important indicator of quality. We’ve all had the…

Posted April 16, 2015
By: Frank Siano

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…

Posted November 27, 2014
By: Devin Rose

Should You Build or Buy Your Business Growth?

“How do I grow my business?” This (or a close variant) might be one of the most common questions I get asked by clients and those looking for help. I wish that I had an easy answer to that, but as you know, growing a business is an undertaking that depends wholly on your business model and your industry, amongst a myriad of other factors. With that said however, there are generally two options at…

Posted September 24, 2014
By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Posted September 8, 2014

Do Offsite Search Marketing Strategies Still Matter?

2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Continue Reading

Posted January 15, 2014

Lead Generation Part 1 – Form Fills

Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…

Posted July 30, 2012
By: Hartland Ross

Google+ Business Pages – Implications for Content Marketing

Google Plus is one of the most talked about recent developments in the social media arena. With its launch of Google Plus Business Pages a few months back, organizations are flocking to the platform, eager for a new internet marketing solution to promote and boost their business. We have already discussed how a Google Plus page is an important way to boost your search efforts (in case you missed the post, check out Google+ Business…

Posted March 20, 2012

Google+ Business Pages – Implications for Search Marketing

The internet marketing world has been all a buzz over Google the last few months. First with the launch of their latest foray into social media – Google Plus. And now, most recently, with the opening up of Google+ pages for business, the latest in internet marketing solutions from the search giant. It’s a well known fact that social media activity directly relates to search marketing. Search engines use social content, engagement and interaction in…

Posted December 28, 2011

Three Simple Marketing Tools: Part III: Prove You Can Do It Using Case Studies

The previous two marketing tools I have written about – white papers and special reports – need to be free of obvious bias, or they lose their strength to persuade readers. But case studies cover some of the same ground, while making your case, entirely.

Posted March 24, 2010

Three Simple Marketing Tools: Part II: Attract Interest with Special Reports

I was talking with our copywriter John here at eBridge and a number of years ago he wrote for a marketing newsletter in a natural resource industry. At various times the publisher would approach him to tell him that he needed more subscriptions in order to keep paying the big bucks. These were the days before the Internet, so everything he tried had to be based in direct mail, faxes and phone calls. Not a…

Posted February 28, 2010