The article by Guy Masono I’ve referred to in the past describes the last two of the 4Ts as Transact and Track. I’m going to discuss in more detail what I believe these two mean for your marketing campaign. Transact, Masono writes, “refers to opening a two-way communication with customers and prospects based on the nature of an inquiry.” For example, your website has a lead-generating form that visitors may fill out in order to…
Do you really know your target market? Do you know what they think? Where they live? How old they are? What websites they frequent? What keywords do they use when they search for something online? If you don’t – if you don’t live and breath and think as your target market thinks – you must find out, because once you do, then you’ll know how to market to them. You also will want to drill down and…
In my last post I talked a bit about the different strategies – tactics – one could use in an online campaign. Today I’m going to walk you through how to actually decide which strategies to use. First, come up with a budget. Pay-per-click, banners, etc. are more expensive than article marketing or even a search engine optimized (SEO) news release campaign. You can allocate your funds across different tactics, both online and off. For example, SEO,…