Marketing is a crucial aspect of any successful B2B strategy, but it can be challenging to navigate. To gain insights and inspiration for B2B marketing, we’ve distilled lessons from five of the most influential marketing books of all time. The five books we’ll be referencing are ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout, ‘Building a StoryBrand’ by Donald Miller, ‘Influence: The Psychology of Persuasion’ by Robert Cialdini, ‘Contagious: Why Things…
Most managed service providers (MSPs) don’t consider marketing a priority in the beginning, relying on their network for business instead. There are too many other things to think about, from figuring out which technology to use and which equipment to buy, to looking for a space to rent and people to hire. But when initial client referrals dry out, the question of marketing suddenly becomes central, even critical. If you find yourself in a situation…
As an MSP (Managed Service Provider), you know the importance of having a strong online presence. However, it’s not just about having a website – it’s also about having quality backlinks that can boost your website’s credibility and improve your search engine rankings. In the world of search engine optimization (SEO), link building is a crucial component to increasing a website’s visibility and driving traffic. However, many people are unsure of how to actually perform…
Strategic marketing leader, author, and podcast host, Dan Albaum, joins Devin Rose for a discussion about business leadership, and Dan’s book “The Impact Makers“.
If you’re an MSP looking for the latest information about security, business ops, marketing, acquisitions, or otherwise, podcasts are a great source to get the latest information and opinions. So below, we’ve researched and compiled a list of MSP-related podcasts. But first, you might be interested in podcasts that Hartland and Devin have appeared on: No Fluff MSP Marketing MSP Initiative Live with Devin Rose SEO Fundamentals for MSPs with Devin Rose MSP Mountain Podcast…
You may have an entire dashboard of pretty graphs, fancy stats, and heatmaps while gaining little in the way of actual strategic insights. This blog and its accompanying infographic aim to bring order to this unruly chaos with a simple framework.
Hartland and Devin are joined by Dave Sobel of MSP Radio for an engaging discussion about trends in managed services. Watch the webinar on thehostbroker.com.
In the last few years, small businesses have increased investments in the websites for their companies. Michael Fauscette at GigaOm writes: ‘In a survey of 1,500 US consumers that purchase products and services from small or medium-sized businesses, 75 percent said that a company’s website was either a “very important” or “somewhat important” factor in their purchasing decision. Additionally, almost 60 percent of respondents said they were likely to spend more with a small business…
Hartland Ross leads a discussion about the Top 10 most common challenges buyers experience during the acquisition of IT services firms. 15 years of transactions has identified common themes as the basis for deals not getting done and buyers losing interest. Watch the webinar on thehostbroker.com.
Watch an in-depth discussion from Hartland Ross on the process of buying and selling IPs on the secondary market. We’ll discuss what is the secondary market, why does it exist, why are prices going sky high and what are your options? Watch the webinar on thehostbroker.com.