eBridge Marketing Solution’s Devin Rose and Jason Park present a webinar about landing page best practices for B2B lead generation campaigns: Webinar Transcription Devin: So thank you so much everybody for joining us for Outbound Lead Generation Part 3 by The Host Broker and eBridge Marketing Solutions. You might have seen the first two parts, the first of which featured myself and Colin Dowling who’s on our team, and we were talking about outbound…
What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect. Watch Webinar Webinar Transcription Devin: Hello, everyone! Thanks so much for joining me today for a presentation entitled Lead Generation ROI for MSPs. My name is…
Many readers will be aware that The Host Broker is operated alongside eBridge Marketing Solutions, our marketing arm. eBridge is a digital marketing agency created just for IT Service Providers. Recently eBridge’s Devin Rose and Colin Dowling presented a 30 minute webinar to answer both common and esoteric questions about outbound lead generation for IT Service Providers. Check out the video and transcript below! Watch Webinar Webinar Transcription Please excuse transcription errors. Devin: Thanks everyone…
Many small business owners are shocked to learn that even a small amount of effort with regard to sales and marketing can make a huge difference. Believe it or not, most of your competitors are not paying any attention to their go-to-market strategy. They live (and sometimes die) on word-of-mouth and referrals, completely ignoring the impact that even the most basic marketing can have on their growth. Another little secret? Some of the highest leverage…
Growing a software, hardware, or IT services business never has a single answer. Every company has a different path for growth and what is good for Company A might not work at all for Company B. That said, one of the most powerful – and common – ways to grow such a business is to leverage channel partners. This post will help you better understand what a channel partner is, how channel partners can complement…
There is a person waiting in your conference room who is going to open with inane small talk about golf, kids, the weather, etc., and then try to slam a dam into the flow of your hard-earned revenue and divert some of it toward marketing. How dare they. You were going to use that money for golfing or your kids when the weather gets nice. Out of every task in the day (including lunch), marketing…
Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where…
The last couple of weeks have seen a flurry of news in the finance world about GameStop. Given the wide coverage, I’m going to assume readers will be somewhat familiar with the story. But to briefly recap, an unorganized group of retail investors on Reddit’s /WallStreetBets/ noticed that GameStop’s stock was being targeted by hedge funds with massive short positions; so Reddit users started buying up GameStop shares in an effort to drive up the…
When I was in my final year of college, I did a co-op term at Ritchie Bros. Auctioneers. You may not be familiar with Ritchie Bros., but they are a renowned brand for purchasers of industrial equipment worldwide. Like any lowly co-op student working for a global brand, I did my fair share of filing and other marketing administrative duties during my term. But the folks at Ritchie Bros. were really good to me and…
I saw a post on r/msp recently, asking about whether an MSP should spend a chunk of money on inbound or outbound marketing. This question gave me pause, not because I don’t have a lot to say on the subject, but because I wasn’t quite sure where to begin. If one of my MSP clients had asked that question of me, I’d have called them back instead of writing out a reply, as I’d need…