eBridge Marketing Solutions’ Blog

Many of the Hostingcon sessions have been commented on by various bloggers and unfortunately mine was not one of them.  Due to two flights being cancelled, I had an unexpected overnight stay in an airport hotel in Toronto meaning that I didn’t arrive until 6pm on Monday night – 24...

In writing about inexpensive forms of advertising or promotion, I asked you to think about “sudden attacks sprung from hiding.” Did the term “ambush marketing” come to mind? It’s a form of marketing or advertising that lets you enjoy the benefits of sponsoring major...

Countless thousands of dollars get spent every year on viral advertising, in pursuit of the Holy Grail of one million-plus views on YouTube. But the truth about viral videos and games is that you can’t really plan and design them – you can only create them, release them in the vicinity...

1. Frequency. As I mentioned before, make sure your press releases are either newsworthy, or that they tell a good story: Quality always trumps quantity. But that said, try to make sure you issue frequent releases to help keep your name high in the minds of editors. 2. Target your releases...

1. Make sure your press release is newsworthy. If it is truly a newsworthy story, editors are much more likely to use it. 2. If you are sending a release about a product or service, write a story about uses and benefits, not a blatant pitch for your business. 3. Write a compelling...