web hosting

Mainstream Awareness

eCommerce Marketing Hierarchy of Needs: Part Five

This is the fifth and final installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’ blog series. Now at the peak of the pyramid, we’ll be discussing marketing tactics to gain mainstream brand awareness.  This includes the type of alluring tactics which draw junior marketers into the profession. When well-executed, a quality tier five campaign can win awards and accolades. But realistically, most brands never reach the point where they’re a legit household name. So while…

Posted December 3, 2018
By: Devin Rose

Dogs playing poker

Poker – A Tech Marketing Analogy

World Hosting Days will be in Las Vegas next week. Having been to some hosting industry events before, I can only imagine the professionalism that will occur at the bars, nightclubs, and casinos of Sin City. It’s the latter sin that I’d like to focus on for this blog entry. Most readers will not be aware that I was once an avid poker player. So as the hosting industry descends upon the gambling capital of…

Posted September 8, 2017
By: Devin Rose

Lights Out – Public Relations Following a Network Outage

Anyone who works in the web hosting, cloud, or data center industries knows that network outages are unavoidable. No matter how many redundancies you have in place, “stuff” happens. No-one is immune, even Amazon has major outages. With that reality in mind, I am somewhat sympathetic to NeuLion Inc., who finds themselves in the midst of a public relations nightmare. NeuLion is a streaming video provider who works with major sports leagues like the NFL,…

Posted August 31, 2017
By: Devin Rose

eBridge Marketing Solutions Attending HostingCon 2014

Internet marketing services agency will exhibit for the ninth year in a row and join an expert panel on growth in the hosting industry. Vancouver, BC, June 11, 2014 – eBridge Marketing Solutions, an agency specializing in B2B internet marketing and SEO services, announces its participation at HostingCon 2014. eBridge President Hartland Ross will be joining a panel of experts around the topic of building versus buying a web hosting business as a growth strategy….

Posted June 9, 2014
By: Hartland Ross

eBridge heads to HostingCon

For the ninth year running, the eBridge team will be heading to HostingCon. eBridge President Hartland Ross will be joined by Search Engine Strategist Frank Siano. HostingCon 2014 is being held in Miami, FLA from June 16-18. Meet Hartland and Frank during the event at booth 717. Stop by to chat about internet marketing, or just to say hi. Expert panel Is acquisition or organic growth best for your hosting business? This question will be…

Posted June 4, 2014

eBridge Marketing Solutions Exhibiting and Presenting at HostingCon 2013

 Internet marketing services agency will be attending for the eighth year running, offering a draw for free marketing services and speaking on SEO in the Lightening Talks Vancouver, BC, June 17, 2013 – eBridge Marketing Solutions, an internet marketing services agency will be exhibiting at HostingCon being held in Austin, Texas from June 17th – 19th, 2013. HostingCon is the only event of its kind in North America catering exclusively to the web hosting and cloud…

Posted June 19, 2013
By: Hartland Ross

Is There An Upside To This Recession?

Talk to companies in the hosting industry and you’d have to say yes. I deal with hosting companies every day and I’ve heard from only a few that their businesses are in decline. In fact, I most often hear that their businesses keep growing – sometimes with record revenues and profits. One company I deal with has experienced 300% growth over the past year and expects to double the number of its employees over the…

Posted February 5, 2009