Social Media

Proof of Concept

eCommerce Marketing Hierarchy of Needs: Part One

This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…

Posted December 23, 2017
By: Devin Rose

Social Media with a Grain of Salt

Posted March 27, 2017
By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Posted September 8, 2014

Why You Should Get On The Blogging Bandwagon

Blogs are popping up everywhere these days and it seems that almost everyone is blogging. If you haven’t started a blog yet for your business, and you’re wondering whether or not this is something you should take on, here are 3 main blogging benefits to consider. SEO If the cornerstone of your internet marketing strategy and your business success revolves around getting traffic from search engines, a blog is an absolute must. SEO plays an…

Posted November 28, 2011

What You Should Be Tweeting

Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge. One of the biggest mistakes that businesses…

Posted August 2, 2011

5 ideas For Using Video Marketing In Your Business

5 ideas for using video marketing in your business The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats: Video will be 90% of all web traffic by 2013 (Cisco, 2010) Ecommerce site visitors are 85% more…

Posted June 2, 2011

A Marketing Lesson From The Go Daddy PR Nightmare

Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s response, have been flooding the media. PETA has deemed Mr. Parsons the “scummiest CEO of the year.” He however defends…

Posted March 29, 2011

Night of the Dresden Dolls

The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral campaign. You can only put your campaign out there and hope it is catching. Here’s recent example of a Twitter campaign: On a Friday night not long ago, Amanda Palmer, lead singer of the alternative girl band, Dresden Dolls, was sitting at home, alone, when she idly posted the following tweet (without…

Posted December 24, 2009

Social Media Marketing: What’s Your Story?

If businesses consider creating social media or using the methods of social networking, Professor Piskorski’s research suggests that a good social strategy uses what drives online social networks in the first place, that is: “solving social failures in the offline world”. Helping “people fulfill their social needs online” is at the core of all successful social media sites. Social failure doesn’t mean being socially inept in the real world – it means that a forum…

Posted November 13, 2009

Background to Marketing on Social Networking Sites

In a recent episode of The Simpsons, teacher Edna Krabappel confiscated her students’  iphones to stop them from texting.  Shakespeare be damned, because the new teacher gave the kids back their iphones and assigned them 20 minutes of Tweets on Twitter for homework.  Such is this social networking world – an animated TV show imitating life. The world seems to be one big social network. It isn’t just Edna’s class who are tweeting – perhaps…

Posted October 2, 2009