Social Media

The Mob is the Market

The last couple of weeks have seen a flurry of news in the finance world about GameStop. Given the wide coverage, I’m going to assume readers will be somewhat familiar with the story. But to briefly recap, an unorganized group of retail investors on Reddit’s /WallStreetBets/ noticed that GameStop’s stock was being targeted by hedge funds with massive short positions; so Reddit users started buying up GameStop shares in an effort to drive up the…


By: Devin Rose

Support spelled our in Scrabble letter

Customer Service is a Marketing Medium

Consumers nowadays are able to quickly determine whether or not your company can meet their high customer service expectations. It only takes a couple of minutes to look up what people are saying about your brand. And if your company’s reputation is lacking, today’s empowered customers will take notice. The negative repercussions of failing to provide excellent customer service are bigger than ever. The good news is that if you prioritize it and show customers…


By: Guest Blogger Salvador Cardenal

Scale

eCommerce Marketing Hierarchy of Needs: Part Four

Readers have been clamoring for the fourth installment of eBridge’s ‘eCommerce Marketing Hierarchy of Needs’. If you haven’t yet read the first, second, or third posts in this series, you’re highly encouraged to-do-so! The first three posts helped to identify marketing priorities for organizations as they prove their business concept, make their first moves into eCommerce, and specialize in a niche market. This fourth installment focuses on priorities for companies who are looking to scale…


By: Devin Rose

Proof of Concept

eCommerce Marketing Hierarchy of Needs: Part One

This is the first entry in a five-part series of blogs we’ve dubbed the ‘eCommerce Marketing Hierarchy of Needs’. The objective for these blogs is certainly audacious. We aim to provide a simple framework for eCommerce businesses that helps to identify which marketing activities should be prioritized based on a company’s growth stage. We will help answer questions like: “should we be investing to improve our website’s user experience or is that time/money better spent…


By: Devin Rose

B2B Social Media Decision Tree

Should you contact eBridge Marketing Solutions for social media assistance? We created a decision tree to help you answer that very question.


By: Hartland Ross

How to Master Social Media Etiquette for Business

Remember when your mother told you to mind your manners? Etiquette isn’t just for little kids, fancy occasions, or your in-laws. It’s just as important to follow the rules of etiquette online, and when it comes to the text-format of social media, you need to adapt so that you’re communicating your message effectively from screen to screen. Net-iquette Click to See Full Graphic Internet etiquette isn’t rocket science, but you do have to account for…

Why You Should Get On The Blogging Bandwagon

Blogs are popping up everywhere these days and it seems that almost everyone is blogging. If you haven’t started a blog yet for your business, and you’re wondering whether or not this is something you should take on, here are 3 main blogging benefits to consider. SEO If the cornerstone of your internet marketing strategy and your business success revolves around getting traffic from search engines, a blog is an absolute must. SEO plays an…


By: Hartland Ross

What You Should Be Tweeting

Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge. One of the biggest mistakes that businesses…


By: Hartland Ross

5 ideas For Using Video Marketing In Your Business

5 ideas for using video marketing in your business   The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats: Video will be 90% of all web traffic by 2013 (Cisco, 2010) Ecommerce site visitors are 85%…


By: Hartland Ross

A Marketing Lesson From The Go Daddy PR Nightmare

Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s response, have been flooding the media. PETA has deemed Mr. Parsons the “scummiest CEO of the year.” He however defends…


By: Hartland Ross