Everyone’s talking about Go Daddy these days. And not in a good way. In case you missed it, Go Daddy CEO Bob Parsons not only shot and killed an elephant on a recent trip to Zimbabwe, but he posted the video of the kill online for the world to see. The controversial video, and Bob’s response, have been flooding the media. PETA has deemed Mr. Parsons the “scummiest CEO of the year.” He however defends…
The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral campaign. You can only put your campaign out there and hope it is catching. Here’s recent example of a Twitter campaign: On a Friday night not long ago, Amanda Palmer, lead singer of the alternative girl band, Dresden Dolls, was sitting at home, alone, when she idly posted the following tweet (without…
If businesses consider creating social media or using the methods of social networking, Professor Piskorski’s research suggests that a good social strategy uses what drives online social networks in the first place, that is: “solving social failures in the offline world”. Helping “people fulfill their social needs online” is at the core of all successful social media sites. Social failure doesn’t mean being socially inept in the real world – it means that a forum…
In a recent episode of The Simpsons, teacher Edna Krabappel confiscated her students’ iphones to stop them from texting. Shakespeare be damned, because the new teacher gave the kids back their iphones and assigned them 20 minutes of Tweets on Twitter for homework. Such is this social networking world – an animated TV show imitating life. The world seems to be one big social network. It isn’t just Edna’s class who are tweeting – perhaps…