Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses.
But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge.
One of the biggest mistakes that businesses make in the Twitter world can explain what is going on. Instead of engaging and interacting, businesses are strictly self-promoting. Only sharing their own news and information. Creating what is essentially an advertising stream on Twitter. And the majority of people on Twitter are not interested in that. That’s not what they are there for.
How to break out of this cycle of constant self-promotion? Here are some ideas for what you can tweet about to help boost engagement and visibility for your company on Twitter.
By keeping the above tips in mind when managing your Twitter account and avoiding only self-promotion, you’re sure to see more activity and interaction. When tweets come to your Twitter stream, they’ll see a company that is interested in engaging and building relationships. And that will make them that more likely to click that follow button.
Posted August 2, 2011
Categories: eBridge Marketing Solutions' Blog, Social Media Management
Tags: Content Marketing, Social Media, Twitter