Content Marketing

Content Is King When It Comes To SEO

Gone are the days when you used to be able to jam a bunch of keywords into your copy, publish subpar content and see your site rank in search engines. Long, long gone in fact. If anything, things have taken such a dramatic shift in search marketing that some are starting to think that SEO is dead. How so? Well, with the tweaks to Google’s algorithm over the past couple of years, most recently with…

Posted September 24, 2013
By: Hartland Ross

Google+ Business Pages – Implications for Content Marketing

Google Plus is one of the most talked about recent developments in the social media arena. With its launch of Google Plus Business Pages a few months back, organizations are flocking to the platform, eager for a new internet marketing solution to promote and boost their business. We have already discussed how a Google Plus page is an important way to boost your search efforts (in case you missed the post, check out Google+ Business…

Posted March 20, 2012

Google+ Business Pages – Implications for Search Marketing

The internet marketing world has been all a buzz over Google the last few months. First with the launch of their latest foray into social media – Google Plus. And now, most recently, with the opening up of Google+ pages for business, the latest in internet marketing solutions from the search giant. It’s a well known fact that social media activity directly relates to search marketing. Search engines use social content, engagement and interaction in…

Posted December 28, 2011

Why You Should Get On The Blogging Bandwagon

Blogs are popping up everywhere these days and it seems that almost everyone is blogging. If you haven’t started a blog yet for your business, and you’re wondering whether or not this is something you should take on, here are 3 main blogging benefits to consider. SEO If the cornerstone of your internet marketing strategy and your business success revolves around getting traffic from search engines, a blog is an absolute must. SEO plays an…

Posted November 28, 2011

What You Should Be Tweeting

Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge. One of the biggest mistakes that businesses…

Posted August 2, 2011

5 ideas For Using Video Marketing In Your Business

5 ideas for using video marketing in your business The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats: Video will be 90% of all web traffic by 2013 (Cisco, 2010) Ecommerce site visitors are 85% more…

Posted June 2, 2011