If you’ve ever spent time and money on marketing your MSP and wondered, “Is this actually working?”, you’re not alone. Privacy changes, complex buying journeys, and the shift to remote work have made it increasingly difficult to connect marketing activities to actual results. In one of our previous webinars, we walked MSPs through these challenges and shared practical ways to measure what matters. This blog summarizes the key takeaways. Why Measuring ROI Has Become Harder…
Join Devin for a discussion of the merits and challenges regarding measuring marketing results for Managed Service Providers. Find out what you can and should be tracking. Webinar Transcription Devin: Alright. Yeah. Thanks everyone for joining me today for the EO 2020 Canada Regional Virtual Summit. Today’s topic for the presentation is measuring marketing for MSPs. And if, I figure there’s probably some attendees who are not MSPs and there should be some good takeaways…
We marketers like to borrow concepts from our more technical counterparts. Technical people started using agile development, so marketers started using agile too. Technical people held scrums, and marketers felt left out and so we had our scrums too. Technical people had fun acronyms to describe their “stacks”, like LAMP, and marketers were like… Today’s blog discusses the marketing technology “stack” specifically for top MSP websites. We’ll discuss which analytics tools, content management systems, web…
In the same way being seen as tech support by your extended family isn’t always wise in your personal life, neither is being seen as the Excel expert at your office.
With all due respect to my dear American clients and friends, let’s be honest, watching baseball is a very boring way to pass time. I could be showing my Western Canadian bias here, but compared to the sports that I follow, hockey and football, the pace of play in baseball is just too slow to keep my attention. But the one aspect of baseball I find really interesting is the advanced statistics. Popularized by the…
In the realm of faking-it-till-you-make-it, the undisputed heavyweight champion is Malcolm Gladwell (pictured above, right of my boss, Hartland Ross). While undoubtedly an influencer in business, science and psychology, Malcolm is merely an author with a history degree. Don’t get me wrong, I’ve enjoyed his page-turners as much as the average adult stuck in an airport. Hell, I’ve been known to throw out an anecdote or two from his bestsellers ‘Blink’, ‘Outliers’, and ‘The Tipping…