Marketing to Managed Service Providers (MSPs) is a unique and often tricky challenge. This is a tight-knit, technically savvy community that can spot inauthenticity from a mile away. They are bombarded with vendor messages daily, so if you want to break through the noise, your approach needs to be deliberate, respectful, and genuinely value-driven. Having worked with MSPs for over two decades, we’ve seen what works, what doesn’t, and what can seriously backfire. If you’re…
Marketing is a crucial aspect of any successful B2B strategy, but it can be challenging to navigate. To gain insights and inspiration for B2B marketing, we’ve distilled lessons from five of the most influential marketing books of all time. The five books we’ll be referencing are ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout, ‘Building a StoryBrand’ by Donald Miller, ‘Influence: The Psychology of Persuasion’ by Robert Cialdini, ‘Contagious: Why Things…
Marketing for IT service providers is a different game than any other industry, and choosing the right marketing agency for IT services comes with a unique set of considerations. Watch and learn tips about finding the right marketing agency for your business. WEBINAR TRANSCRIPTION Devin: Alright. Well, we’re going to get started. So, welcome everyone to a webinar brought to you by eBridge Marketing Solutions. And the topic for today’s webinar is How to Choose…
MSP and VAR coach James Kernan joins Devin for a discussion about winning new accounts. Winning new accounts is very difficult in today’s competitive landscape. Have you ever wondered where do new accounts come from? Why do customers change vendors in the first place? We will discuss how to be perfectly positioned to win big deals. We will also go into detail about real-world multi-million dollar deals and how we closed them! Webinar Transcription Devin:…
Special guest Harry Brelsford from SMB Nation joins Devin to discuss his book ‘The Pocket MBA‘. Learn practical business lessons from one of the best-known names in managed services. Webinar Transcription Devin: Thanks, everyone for joining us today for another webinar from the host broker. Harry Brelsford Devin: And we’re really happy today to have an excellent guest. This is a man who has been described as the true founder of the SMB IT…
What’s the ROI going to be? Every Managed Service Provider wants to know, and every marketer struggles giving a good answer. Watch Devin Rose from eBridge Marketing Solutions and The Host Broker for a discussion of various lead generation tactics and the ROI you might be able to expect. Watch Webinar Webinar Transcription Devin: Hello, everyone! Thanks so much for joining me today for a presentation entitled Lead Generation ROI for MSPs. My name is…
It was from the Emmy-award winning animated comedy series South Park that I first learned about the concept of video game streaming. Season 18’s episode titled ‘#REHASH’ features a frustrated and bewildered Kyle, as Cartman and Kyle’s brother Ike become obsessed with video game streaming. Kyle doesn’t understand the appeal and he feels the activity is pursued at the expense of their relationships. Like Kyle, I was confused why kids would elect to watch others play video games…
I’ve watched more episodes of MTV’s Catfish than I’m proud of. I’ve seen enough to know that each episode of Catfish follows the same dramatic formula. A confused young adult, finding themselves duped by an online romance, receives assistance finding out the real identity of their fake companion. Eventually they will meet the imposter in real life and confront them with angst and heartache. Often the imposter has been misrepresenting their appearance, gender, marital-status, age,…
