Search Engine Strategies

Do you show up in Google? If it’s not near the top, chances are your customers are not finding you. This is precisely why for most businesses search engine marketing (SEM) is very high on the priority list.

Anyone that has been engaged with SEM will know that the process isn’t a picnic. There are no magic bullet solutions that will work each and every time. Not every business needs to (or should) do the same things and let’s not even get started on black hat tactics that promise ridiculous results by gaming search engines.

Hands up if you agree with any of these statements…

  • My industry is so competitive and has such big players, there is no way I can compete in organic rankings or paid search. I just don’t have the time or resources to devote to figuring out how they are staying ahead and then implementing the tactics needed to compete head to head.
  • Costs are getting out of control. With so many other businesses in my industry vying for search visibility, and more and more competitors on Adwords driving up budgets, I’m starting to wonder if engaging in search is even a viable tactic anymore.
  • If Google makes one more algorithm change, I think my head is going to explode. How can I possibly keep up with the latest trends and the constant shifts when I am busy running my business or have other marketing related responsibilities?

Search success revolves around having a clear direction and a strategy that is totally customized to your business, your competitive environment and your industry. Let us help get you there.

When it comes to SEM, we cover it all at eBridge, whether you need on-site SEO, help with managing your PPC campaigns, or off-site strategies to drive traffic and further support the SEO work you’ve done.

With our years of experience in the hosting and technology fields, let us move your business towards building a solid foundation in search. Yes, you will need patience, perseverance and commitment. But you won’t need to worry about whether you’re doing the right thing or spinning your wheels on pointless or maybe even detrimental tactics. What worked yesterday might not work tomorrow. Leverage our expertise to get a concrete understanding of what you should be doing today.

“We have increased our SEO through facebook and other social media avenues to generate more website impressions”

Thanks to the analysis by Ebridge of our online media presence, we were able to make several significant changes to our website to increase our search engine optimization.  We have increased our SEO through facebook and other social media avenues to generate more website impressions.  We have made a few suggested changes to our website to make it more user friendly and received some valuable input for our marketing team to utilize Adroll and Google Ads more effectively.

Sue Hayes
General Manager