Search Engine Strategies

Do you show up in Google? If it’s not near the top, chances are your customers are not finding you. This is precisely why for most businesses search engine marketing (SEM) is very high on the priority list.

Anyone that has been engaged with SEM will know that the process isn’t a picnic. There are no magic bullet solutions that will work each and every time. Not every business needs to (or should) do the same things and let’s not even get started on black hat tactics that promise ridiculous results by gaming search engines.

Hands up if you agree with any of these statements…

  • My industry is so competitive and has such big players, there is no way I can compete in organic rankings or paid search. I just don’t have the time or resources to devote to figuring out how they are staying ahead and then implementing the tactics needed to compete head to head.
  • Costs are getting out of control. With so many other businesses in my industry vying for search visibility, and more and more competitors on Adwords driving up budgets, I’m starting to wonder if engaging in search is even a viable tactic anymore.
  • If Google makes one more algorithm change, I think my head is going to explode. How can I possibly keep up with the latest trends and the constant shifts when I am busy running my business or have other marketing related responsibilities?

Search success revolves around having a clear direction and a strategy that is totally customized to your business, your competitive environment and your industry. Let us help get you there.

When it comes to SEM, we cover it all at eBridge, whether you need on-site SEO, help with managing your PPC campaigns, or off-site strategies to drive traffic and further support the SEO work you’ve done.

With our years of experience in the hosting and technology fields, let us move your business towards building a solid foundation in search. Yes, you will need patience, perseverance and commitment. But you won’t need to worry about whether you’re doing the right thing or spinning your wheels on pointless or maybe even detrimental tactics. What worked yesterday might not work tomorrow. Leverage our expertise to get a concrete understanding of what you should be doing today.

“Genuine and professional”

We needed expertise in a few areas to help us deploy a special project and decided to work with eBridge to supplement our own marketing team. They had resources with the skill sets that we needed and enabled us to execute the campaign without bringing on full time headcount, assisting us with online display, Google AdWords and retargeting. eBridge not only delivers results and metrics, but they back these up with easy-to-read reports with charts, explanations and recommendations. This allows us to quickly assimilate the data and make decisions. They’re genuine, professional, and a pleasure to work with.

Elisabeth Kurek, Marketing Director
Verio, Inc.