The web hosting industry faces unique challenges when it comes to online marketing. As a web host, you are most likely familiar with some (if not all) of the below…
Internet marketing can help to support your efforts in creating and maintaining a loyal customer base.
Your home online
As a web host, customers look to you for their technology and online business needs. As such, they expect you to be experts in all things web. What do you think an outdated, poorly designed website tells them? Your website speaks volumes and ensuring a properly designed site with strong usability is one of the most important ways you can encourage and support online conversions. You might need a completely new website design or a website audit and review to bring your website up to speed. Either way, your site needs a little TLC.
Reporting and tracking
You need to learn from your website. Keeping careful track and gaining a deep understanding of what is happening is your best bet for making improvements online. Many businesses leverage Google Analytics to collect valuable data.
Visibility in search results
Search engine marketing can be a beast, especially in industries as competitive as hosting. But you know potential customers are searching online for their next web host. You must discover how you can best achieve search visibility and capitalize on any opportunities present.
Your customers are on social media and they expect to find you there. Keeping active profiles and maintaining an engaging, interactive presence works to build your credibility in the eyes of your customer base. Web hosts too need to be conscious of customer service on social sites.
Online media buys and lead generation
Most web hosts are looking for sales and/or leads. Online media campaigns and demand generation help to support these goals and we offer an array of formats and options for getting your message in front of your target audience. Talk to us to discuss formats such as directories, display ads, lead generation, podcasts, article sponsorships, forum posts, partnership integrations and more.
The role of content
Content is king as they say and communications are at the core of your brand. Many hosting businesses make the mistake of being too technical or dry in their copy and content. Determining an appropriate voice and persona, that appeals to customers, is key.
Given how competitive the hosting space is, the above tactics work together in tandem to create a well-rounded, effective marketing plan. Marketing is dynamic, and we are always on the lookout for new channels and strategies. We also know that each and every web host is unique. When you work with eBridge, we will evaluate your particular situation and provide custom recommendations for your organization.
eBridge Marketing Solutions has worked with over 200 web hosting companies and ISVs serving the industry since 2001. We understand the market, the competitors and your lingo. Let our team provide you with business growth, marketing strategy and industry grounded advice to take your hosting business to the next level. Wouldn’t you like to work with someone that speaks your language?
We needed expertise in a few areas to help us deploy a special project and decided to work with eBridge to supplement our own marketing team. They had resources with the skill sets that we needed and enabled us to execute the campaign without bringing on full time headcount, assisting us with online display, Google AdWords and retargeting. eBridge not only delivers results and metrics, but they back these up with easy-to-read reports with charts, explanations and recommendations. This allows us to quickly assimilate the data and make decisions. They’re genuine, professional, and a pleasure to work with.
Elisabeth Kurek, Marketing Director