Search Engine Strategies (SEO & PPC)

A little SEO fun! Where are you at?

Posted March 6, 2017
By: Hartland Ross

Want better search rankings? Look at your content

While search marketing is a field that is always in flux with algorithm updates and strategy shifts happening constantly, there is one cornerstone of SEO that continues its steadfast domination – content. Having quality content on your site is one strategy that, no matter the situation or the industry, is always relevant and applicable. Any discussion of SEO these days must include content. Search engines are able to recognize what searchers want to read and…

Posted May 11, 2015
By: Frank Siano

What’s Better for My Business – SEO or PPC?

Search Engine Marketing (SEM) involves a variety of different tactics and strategies to gain search engine visibility, namely Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising. SEO encompasses everything that happens on your site to communicate with and give indicators to the search engines, from proper tagging, to quality content, to optimal site structure.  Taking it a step further, SEO also encompasses all things that happen off-site such as linking, content, social media interaction, and…

Posted August 25, 2014
By: Frank Siano

Creating A Search Friendly Press Release Not What It Used To Be

Many business owners don’t realize that a press release is not just about announcing your latest news – it can also play a part in your search marketing strategy. There is quite a bit of debate in regards to press releases and search with all the recent updates to Google’s algorithm, but in short, a well written, quality release can help your business gain media exposure and hopefully receive mentions from credible outlets while sending out…

Posted November 1, 2013
By: Hartland Ross

Content Is King When It Comes To SEO

Gone are the days when you used to be able to jam a bunch of keywords into your copy, publish subpar content and see your site rank in search engines. Long, long gone in fact. If anything, things have taken such a dramatic shift in search marketing that some are starting to think that SEO is dead. How so? Well, with the tweaks to Google’s algorithm over the past couple of years, most recently with…

Posted September 24, 2013
By: Hartland Ross