In the previous post in our series on lead generation, we discussed using content syndication to generate more leads for your business and important considerations when using this strategy. In this post we will discuss the two most popular types of online content syndication programs for lead generation: white papers and webinars. White Papers White papers, which are generally 8 to 12 pages long, are marketing communication documents that help to promote your product or…
In the first post in this series, we discussed using form fills for lead generation. Our second installment is about content syndication, which is a popular B2B internet marketing strategy used to generate leads, and it relies on form fills too. How it works, is B2B websites showcase your assets (case study, white paper, recorded webinar, checklist, etc.) on a form fill page, and the website’s users must then disclose their contact details to access…
Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…
An important strategy for growing your business’ sales is to get new customers – this is what marketing and promotion are all about and for many businesses this revolves around their website. However, many business owners make the mistake of focusing on the amount of traffic and the number of visitors they get. While these are important metrics, they don’t mean anything if that traffic isn’t converting into sales! In a previous post, we’ve gone…
For a business, there isn’t anything more important than the website when it comes to online marketing. It’s the focal point of your business’ online presence and your success rides on its ability to deliver to visitors a great experience. Follow these 10 website usability tips to ensure that your business’ site is doing exactly that. 1) Make sure that visitors understand immediately what you do. Many companies make the mistake of assuming that their…
The new version of Google Analytics has been available in beta for quite some time within existing accounts, accessed by clicking on “New version” in the top right hand corner of the webpage. They have recently announced that soon this new version will be activated in all accounts as the default interface. Google shares that the new version provides its users three significant improvements: A redesigned platform with major new functionality A streamlined interface that…
Blogs are popping up everywhere these days and it seems that almost everyone is blogging. If you haven’t started a blog yet for your business, and you’re wondering whether or not this is something you should take on, here are 3 main blogging benefits to consider. SEO If the cornerstone of your internet marketing strategy and your business success revolves around getting traffic from search engines, a blog is an absolute must. SEO plays an…
Refreshing or redesigning a website that is past its prime is an important way to ensure that your business meets its online marketing goals and takes advantage of the best internet marketing solutions currently at your disposal. But many businesses will hold off on updating their websites. Whether it’s for budgetary reasons. Or a lack of manpower or resources to actually manage the project. Or the belief that there are more important things to concentrate…
Many businesses are jumping on the Twitter bandwagon. They are excited by the prospect of this free marketing tool, and all the success stories they have seen in the media. They eagerly anticipate the traffic spikes and hoards of followers that will help them promote their businesses. But it doesn’t happen. The traffic doesn’t come. The visitors that do come don’t stay. The number of followers doesn’t budge. One of the biggest mistakes that businesses…
5 ideas for using video marketing in your business The marketing world is all abuzz over video – and for good reason. Video marketing is a powerful tool. From supporting your SEM goals to getting visitors to click on that buy button, video can support a variety of business goals. Not convinced? Here are a few stats: Video will be 90% of all web traffic by 2013 (Cisco, 2010) Ecommerce site visitors are 85%…