What influences peoples’ purchasing decisions? Why do people buy what they do? What makes them choose one company over another? When you are doing business internationally, you want to be sure you are doing everything you can to facilitate the sale and instill confidence in your prospects. Here are some tips to keep in mind when trying to successfully sell to a foreign market. Know What Appeals to Your Prospective Audience Not all ads and…
Savvy business owners understand the importance of attracting and keeping customers. In today’s global marketplace, it’s not enough to offer a quality product at a fair price. Businesses must understand the preferences of their local and global prospects, and use that knowledge to build business practices that are appealing and effective. Let’s discuss three tips that will help businesses thrive internationally: Understand the nuances of how people buy around the world Assuming all buyers shop…
A Dynamic Process We are in the midst of a radical change in the way that people use and engage with the web. At its inception, the internet was seen as a tool, and treated as such. However, with the advent of social media and the proliferation of personal mobile devices, we as users have become more dynamic in the ways that we access and disseminate information through the web. This has created both a…
The digital marketing world is looking ahead to the latest Google algorithm shift coming Apr 21st, 2015. Google will now be looking at the mobile friendliness of a website when delivering search results to mobile devices. If the site falls short, it may drop in mobile search rankings. It makes sense. Google is always looking for ways to improve its search results and they consider user experience an important indicator of quality. We’ve all had the…
Part 2: Running and evaluating your campaigns In Part 1 of this series, we compared lead generation and display advertising initiatives in terms of planning and set up. With that knowledge under your belt, let’s get into the logistics of actually running the programs and then look at the factors that will affect returns. The management Display can be managed by a small in-house team, or by your friendly neighborhood Ad Coordinator from eBridge Marketing Solutions…
Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…
2013 has been a big year for changes to Google’s search algorithm with repercussions far and wide for SEO experts and businesses. There are no longer shortcuts or loopholes that get your site ranked quickly and easily. Onsite SEO is a different game, and this also applies to offsite efforts. In fact, many popular offsite SEM tactics either need shifting, or need to be abandoned altogether. Let’s take a closer look… Anchor texts Using keyword rich anchor…
We discussed in our previous posts how your B2B technology business can leverage partnerships to access a partner’s existing customer base and how much easier it is to connect your company and your solution to your target market thanks to the preexisting relationships your partners already have with their clients. This gives the end customer what they want – more solutions from the companies they already like and trust. (see The Value of Partnerships Part 1:…
Partnerships really are a win-win situation. We learned how you, as a B2B technology company, can leverage the existing customer base of your partners to access new markets and prospects quickly in Part 1 of this series on understanding the value of partnerships. Partners themselves benefit from opening new revenue streams. They also benefit in another important way. By diversifying their offering, partners are giving their customers more of what they want, giving themselves more opportunities…
When it comes to successfully selling a technology product or service, sure, you could do it all on your own. But have you ever heard that expression “no man is an island.” I really feel that the same can be said of businesses. Yes, you can operate in a silo and do everything completely independently, but in my opinion, you are really missing out on some great opportunities. By working with other companies and bringing…