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Night of the Dresden Dolls

The problem with marketing on social media is that the campaigns that work are viral in nature. And you can’t create a viral campaign. You can only put your campaign out there and hope it is catching. Here’s recent example of a Twitter campaign: On a Friday night not long ago, Amanda...

Social Media Marketing: What’s Your Story?

If businesses consider creating social media or using the methods of social networking, Professor Piskorski’s research suggests that a good social strategy uses what drives online social networks in the first place, that is: “solving social failures in the offline world”. Helping...

Background to Marketing on Social Networking Sites

In a recent episode of The Simpsons, teacher Edna Krabappel confiscated her students’  iphones to stop them from texting.  Shakespeare be damned, because the new teacher gave the kids back their iphones and assigned them 20 minutes of Tweets on Twitter for homework.  Such is...

What Can Web Hosts Learn from the Airline Industry?

Well it seems Hostingcon has taken its toll on myself and our team in the sense that we have been very busy following up with clients since we got back hence my delayed post.  I mentioned last time that I would like to explore the airline industry from both a marketing and operational...

eBridge President Delivers the Expert View on Marketing at HostingCon 2009

(HOSTSEARCH.COM) – Hartland Ross, founder and president of eBridge Marketing Solutions, will deliver a break-out presentation on Day 1 of HostingCon 2009 on ways hosting companies can make their marketing more effective...