Lead Generation

Outsourcing Marketing Effectively (Webinar)

Recently I was invited to give a presentation about marketing for a lunch and learn for Tandem Innovation Group, which describes themselves as “affiliate firm of Independent Professional CFO’s, Controllers, Project Accountants and Bookkeepers.” Tandem is a network that connects those with a need for fractional accounting with qualified accountants. Keeping with the spirit of working with outside professionals, my presentation entitled ‘Outsourcing Marketing Effectively’ discusses marketing tactics where low-cost can be prioritized, marketing tactics where…


By: Devin Rose

Demand Generation and How To Choose Between Lead-Generation Programs and Display Advertising Campaigns (Part 1)

Part 1: Planning and preparation There are so many ways to grow a business organically through marketing and promotion – it can be overwhelming to parse through all the options and decide which way to go for your business. For this reason, in our last few posts we have been looking at popular internet marketing options and comparing them to each other. In this post I’d like to dive into the strategy of lead generation…


By: Devin Rose

Lead Generation Part 4 – Go It Alone

When it comes to generating leads for your business, you can also choose to “go it alone.” Many businesses choose this route to leverage internal resources in the hopes of saving on costs. When going this route, there are various factors you really need to consider. To continue reading the 4th in our 4 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website: Continue…


By: Hartland Ross

Lead Generation Part 3 – Webinars and White Papers

For the 3rd in our 4 part blog series, please visit the link below to see the blog posted on the Web Hosting Industry Review website. In this post we will discuss the two most popular types of online content syndication programs for lead generation: white papers and webinars: Continue Reading


By: Hartland Ross

Lead Generation Part 2 – Content Syndication

In the first post in this series, we discussed using form fills for lead generation (Lead Generation Part 1 – Form Fills). Content syndication is another popular B2B internet marketing strategy used to generate leads online. Content syndication is a method by which pieces of content, be they articles or reports or blog posts, are shared with permission from the writer. A typical content syndication agreement usually involves some form of compensation to the original…


By: Hartland Ross

Lead Generation Part 1 – Form Fills

Lead generation is a huge part of business success and plays an important role in many internet marketing plans. All companies need to generate customer interest and inquiries about their products or services. There are many different ways that a business can generate those leads – some of which we will cover in this four part series. In this post, we will start with form fills. What is a form fill? Form fills involve having…


By: Hartland Ross

3 Ways To Grow Your Business – Part 3

In part 1, we looked at what most businesses tend to focus on – growing your customer base. In part 2, we discussed the potency of increasing the frequency of purchases. In this last segment, we will look at how to get your current customers to buy more from you, also known in the marketing world as up-selling and possibly cross-selling. How this is different from increasing purchase frequency is the emphasis on getting your…


By: Hartland Ross

3 Ways To Grow Your Business – Part 2

In part 1 of this series, we looked at the most common way that businesses tend to approach growth – by trying to get more customers.   Today, let’s take a look at the second way that companies can boost their business profits – increasing the frequency that current customers buy from you.   Contrary to the first way, which involves a huge investment of both time and money to reach these new potential customers,…


By: Hartland Ross

3 Ways To Grow Your Business – Part 1

I thought it would be a good time to relook at the 3 basic strategies that can be used to grow any business and yes this includes the hosting industry. These are not so much alternatives but strategies that should be used simultaneously. The first way is to grow your business by getting more customers. The second way is to increase how frequently these customers purchase from you and the third way is when they…


By: Hartland Ross