Inbound Marketing

Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target audience, generating quality traffic and quality leads.

Why Inbound Marketing?

  • It costs less. Inbound leads cost 61% less than outbound leads. (source: HubSpot).
  • It creates lasting benefits. You build value by creating long-term assets, versus the short-term splash of an outbound campaign.
  • It helps you differentiate yourself. The content you create is unique to your business and allows you to offer thought leadership that sets you apart from your competitors.
  • It creates a captive audience. Potential customers come to you, already interested. You’re not doing cartwheels trying to draw attention to what you have to offer.

Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.  

Inbound Marketing Strategies

Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:

  • SEO tactics to attract the right kinds of people, including keyword research and strategy to determine what topics your target market is interested in related to your product or service.
  • Content creation (such as whitepapers, blogs posts, videos, infographics and other educational resources) to offer value and assist your target audience. It’s about leveraging your search marketing insights and connecting your content to the questions your potential customers have.
  • Social media to further propagate valuable information and boost your credibility, while also encouraging engagement and interaction with your brand on a more personal and informal level.
  • And then, finally, the foundation of your online presence – your website, where all of your inbound marketing efforts are centered. It is the focal point for the leads you are generating and the distribution hub for all your content. Solid messaging and strong design and usability is key.

Successful Inbound Marketing Requires Marketing Automation

How do you implement a successful inbound marketing strategy? With an integrated marketing automation solution.

Marketing automation software provides you with a streamlined approach to capturing the leads you have generated through your inbound marketing activities, enables you to nurture them through the buyers’ journey and converts them to paying customers.

As inbound marketing is about drawing the right people in, marketing automation is about building relationships and closing sales.

Marketing Automation Software 

eBridge Marketing Solutions is proud to be a HubSpot Marketing Agency Partner. Not only do we provide our clients with this powerful software, but we will work together with you to deliver a comprehensive solution which includes the HubSpot platform, an implementation strategy customized specifically to your business goals, guidance on best practices and campaign development, if that is something you require.

We are passionate about marketing and know how a joint inbound marketing and marketing automation strategy can drive your business success. That’s why we are also happy to work with you to implement other leading marketing automation software solutions like Oracle Eloqua and Marketo.

Interested in more cost-conscious marketing automation software? SharpSpring or Centrix One might provide the perfect solution for you.

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If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.

“Courteous and Professional”

“As the president of NetSetGoMarketing, I have been working together with eBridge Marketing Solutions to provide search engine optimization services to their clients. I have found the relationship to be synergistic and eBridge Marketing Solutions’ approach to be both courteous and professional. I would recommend them as a consultant where input is required on any internet marketing project.”

Andrea Hadley, President
NetSetGoMarketing Inc. | www.netsetgo.com