Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target audience, generating quality traffic and quality leads.
Why Inbound Marketing?
Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.
Inbound Marketing Strategies
Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:
Successful Inbound Marketing Requires Marketing Automation
How do you implement a successful inbound marketing strategy? With an integrated marketing automation solution.
Marketing automation software provides you with a streamlined approach to capturing the leads you have generated through your inbound marketing activities, enables you to nurture them through the buyers’ journey and converts them to paying customers.
As inbound marketing is about drawing the right people in, marketing automation is about building relationships and closing sales.
Marketing Automation Software
eBridge Marketing Solutions is proud to be a HubSpot Marketing Agency Partner. Not only do we provide our clients with this powerful software, but we will work together with you to deliver a comprehensive solution which includes the HubSpot platform, an implementation strategy customized specifically to your business goals, guidance on best practices and campaign development, if that is something you require.
We are passionate about marketing and know how a joint inbound marketing and marketing automation strategy can drive your business success. That’s why we are also happy to work with you to implement other leading marketing automation software solutions like Oracle Eloqua and Marketo.
Want more information?
If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.
“Being in the business-to-business market for customer acquisition isn’t easy and can be expensive. eBridge Marketing Solutions has helped our company find new advertising vehicles to test – vehicles we might not have found or had the time to look for at a cost effective price. They constantly bring new ideas to the table. Unlike a typical broker, they actually get involved in our business and our needs and find matches for that. On top of all of this, they’re patient and super to work with!”
Janine Popick, CEO
VerticalResponse | www.verticalresponse.com