Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target market, generating quality traffic and quality leads.
Why Inbound Marketing?
Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.
Inbound Marketing Strategies
Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:
Want more information?
If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.
“eBridge was integral in helping us to design and develop a new landing page that boosted our conversion rate to 14% — a net increase of 25% more online leads. Almost as good as the bottom-line results is a refreshing level of competence where you know you don’t have to spell out every little detail because eBridge is going to get it done the right way.”
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