Inbound Marketing

Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target market, generating quality traffic and quality leads.

Why Inbound Marketing?

  • It costs less. Inbound leads cost 61% less than outbound leads (source: Hubspot).
  • It creates lasting benefits. You build value by creating long-term assets, versus the short-term splash of an outbound campaign.
  • It helps you differentiate yourself. The content you create is unique to your business and allows you to offer thought leadership that sets you apart from your competitors.
  • It creates a captive audience. Potential customers come to you, already interested. You’re not doing cartwheels trying to draw attention to what you have to offer.

Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.  

Inbound Marketing Strategies

Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:

  • SEO tactics to attract the right kinds of people, including keyword research and strategy to determine what topics your target market is interested in related to your product or service.
  • Content creation (such as whitepapers, blogs posts, videos, infographics and other educational resources) to offer value and assist your target market. It’s about leveraging your search marketing insights and connecting your content to the questions your potential customers have.
  • Social media to further propagate valuable information and boost your credibility, while also encouraging engagement and interaction with your brand on a more personal and informal level.
  • And then, finally, the foundation of your online presence – your website, where all of your inbound marketing efforts are centered. It is the focal point for the leads you are generating and the distribution hub for all your content. Solid messaging and strong design and usability is key.

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If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.

“Professional Approach”

“I have been working with Hartland Ross through eBridge Marketing for the past 5 years. Hartland and his team offer a professional approach to online and offline marketing and have proven to be a valuable source of ideas and contacts with respect to promoting businesses. I highly recommend Hartland and his team to anyone looking for competent assistance in their marketing efforts.”

Trey Gardner
Garddog Enterprises LLC