Inbound marketing is about drawing potential customers to you rather than you soliciting interest and leads with outbound tactics. It focuses on aligning the content you produce with what is of interest to your target market, generating quality traffic and quality leads.
Why Inbound Marketing?
Inbound strategies paired with complimentary outbound tactics are what make up a comprehensive and effective digital marketing plan.
Inbound Marketing Strategies
Inbound marketing is by its very nature multi-channel and it integrates different strategies. It’s a holistic approach to marketing that involves the following elements:
Want more information?
If you’re lacking the resources to effectively manage an inbound marketing strategy for your technology business, we’re here to help. As a full-service agency, we can support you with all of your inbound tactics, offering an extra pair of hands for the specific strategies your in-house team cannot manage. We can also work with you to determine which outbound channels can best compliment your inbound efforts.
“I have known the people at eBridge Marketing Solutions for about two years, having worked with them on various advertising and business development deals with our company, Bravenet.com. They have recently been brokering advertising campaigns for Bravenet, and their efforts have been a welcome addition to our internal sales force. They have proven themselves as conscientious, amicable, trustworthy and competent associates. It is a pleasure to work with them as they are prompt, efficient and bring a level of professionalism and knowledge to their work that is certainly appreciated.”
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